Kindle Fire Now Best Selling Tablet on Best Buy's Website, Kind of
Amazon’s Kindle Fire ousted the 16GB iPad from the top spot on Best Buy’s “Best Selling” tablet list. Tech Crunch quickly jumped on the story with the headline “The Kindle Fire Bests The iPad At BestBuy.com, Becomes The Retailer’s Best Selling Tablet Online.”
I’ll kindly disagree with their headline.
Yes the Kindle Fire is now positioned ahead of Apple’s 16GB iPad 2, but Tech Crunch assumes that the Kindle Fire’s sales are greater than the sales of every iPad 2 combined. I don’t doubt that the Kindle Fire is selling more than the Black 16GB iPad 2 on its own, but to insinuate that the Fire is outselling all of Apple’s tablets (9 variations) at Best Buy is ridiculous.
The Fire will undoubtedly come out on top of the Android tablet war. Both Barnes and Noble and Amazon know the war wont be won over specs and have joined Apple in their content oriented marketing strategies. But, the biggest advantage both devices hold over Apple is a substantially lower entry point price.
Also, the Kindle Fire is only available for in-store purchase. I’m not sure how a device ends up on top of the online “best seller” list when it’s only available offline. Best Buy has plenty of Fire’s available for purchase, every BB I called in the Southwest Michigan Area had more than a few on hand and none ran out of stock at any point over this past weekend’s shopping frenzy. The iPad on the other hand sold out in-store at multiple locations over the weekend as retailers struggled to meet demand for the more popular 16GB and 32GB models.
Amazon’s tablet will do well, but until hard sales figures emerge I’m not willing to use my or anyone else’s small slice of anecdotal evidence as proof one device is selling more than the other. That said, when this holiday season comes to an end the iPad 2, Kindle Fire, and Nook will be the Three Kings of the tablet market. I’ll predict that much.
Source: Tech Crunch