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  • Kindle Fire Now Best Selling Tablet on Best Buy's Website, Kind of


    Amazon’s Kindle Fire ousted the 16GB iPad from the top spot on Best Buy’s “Best Selling” tablet list. Tech Crunch quickly jumped on the story with the headline “The Kindle Fire Bests The iPad At BestBuy.com, Becomes The Retailer’s Best Selling Tablet Online.”

    I’ll kindly disagree with their headline.

    Yes the Kindle Fire is now positioned ahead of Apple’s 16GB iPad 2, but Tech Crunch assumes that the Kindle Fire’s sales are greater than the sales of every iPad 2 combined. I don’t doubt that the Kindle Fire is selling more than the Black 16GB iPad 2 on its own, but to insinuate that the Fire is outselling all of Apple’s tablets (9 variations) at Best Buy is ridiculous.

    The Fire will undoubtedly come out on top of the Android tablet war. Both Barnes and Noble and Amazon know the war wont be won over specs and have joined Apple in their content oriented marketing strategies. But, the biggest advantage both devices hold over Apple is a substantially lower entry point price.

    Also, the Kindle Fire is only available for in-store purchase. I’m not sure how a device ends up on top of the online “best seller” list when it’s only available offline. Best Buy has plenty of Fire’s available for purchase, every BB I called in the Southwest Michigan Area had more than a few on hand and none ran out of stock at any point over this past weekend’s shopping frenzy. The iPad on the other hand sold out in-store at multiple locations over the weekend as retailers struggled to meet demand for the more popular 16GB and 32GB models.

    Amazon’s tablet will do well, but until hard sales figures emerge I’m not willing to use my or anyone else’s small slice of anecdotal evidence as proof one device is selling more than the other. That said, when this holiday season comes to an end the iPad 2, Kindle Fire, and Nook will be the Three Kings of the tablet market. I’ll predict that much.

    Source: Tech Crunch
    This article was originally published in forum thread: Kindle Fire Now Best Selling Tablet on Best Buy's Website, Kind of started by Phillip Swanson View original post
    Comments 24 Comments
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by Rokesomesmeefer View Post
      The real issue here is that if Best Buy didn't individually list every different version of iPad, all of the iPad models combined into a single item would likely be at the top of the list. Best Buy's site lists each iPad model as a separate item in their product lineup and the "Best Selling" sort probably does the same. The Fire could very well have recently outsold any particular iPad model individually, but most certainly not collectively.
      It is reported that Android devices outselll iOS devices, and people cry foul and say it's "unfair" because Apple essentially makes so few iOS devices. The kindle fire outsells single models of iPad, and people are crying foul again. What sort of comparison would be acceptable? Next we will be hearing it's an unfair comaprison because the kindle fire is less expensive. Let's say the information is completely wrong and it hasn't outsold a thing. WHY IS THAT ACTUALLY A PROBLEM? Best Buy clearly loves Apple as is shown through many of their commercials, and of course the fact that there are mini Apple stores in most Best Buy locations. The kindle fire is selling well. GET OVER IT PEOPLE!

      Quote Originally Posted by jajuan View Post
      People get excited when they think they have found the "iPhone ,iPad or iwhatever killer" but the champ is the champ until you take his belt. Good luck with that. Competition is great for the consumer. We get better products!
      They aren't even catering to the same group of people. The kindle is catering to all of the people that thought an iPad is too expensive for what it does (I am one of those people). I would likely have purchased one of these had I not had a touchpad running CM7 for less, due to the recent fire sale. (and yes, I ahve used an iPad plenty of times; my fiance has one)
    1. ishamiyal's Avatar
      ishamiyal -
      Quote Originally Posted by sziklassy View Post
      It is reported that Android devices outselll iOS devices, and people cry foul and say it's "unfair" because Apple essentially makes so few iOS devices. The kindle fire outsells single models of iPad, and people are crying foul again. What sort of comparison would be acceptable? Next we will be hearing it's an unfair comaprison because the kindle fire is less expensive. Let's say the information is completely wrong and it hasn't outsold a thing. WHY IS THAT ACTUALLY A PROBLEM? Best Buy clearly loves Apple as is shown through many of their commercials, and of course the fact that there are mini Apple stores in most Best Buy locations. The kindle fire is selling well. GET OVER IT PEOPLE!
      Again, I don't understand how/from where you are inferring an emotional reaction or product preference from the original post- there isn't one. He simply said their conclusion, based on their source of data, was flawed. It is. The problem the author has is with posting of a conclusion as a headline to another article that was not founded from any empirically gathered data.

      The only emotion being displayed here or product bias, seems to be from the responses from readers. Perhaps 'you' should 'get over it' and just calm down. I assure you, that the marketing decisions of Best Buy are not rooted in any emotional preferences of it's CEO's- it's good business to talk up a product you want to sell, especially if it has a high profit margin.
    1. lou rob's Avatar
      lou rob -
      Its good that there is competition out there and for a far lighter budget.
      Shame there is no announcment for the amazon kindle fire to be released in the U.K.
    1. quidam_brujah's Avatar
      quidam_brujah -
      Quote Originally Posted by cpotoso View Post
      I saw the fire at target yesterday. Looks like a very nice device indeed. Very responsive and bright screen. Only complaint is the lack of microphone (so it will never be possible to use with Skype). For $200 it easily qualifies as an impulse buy.
      You have expensive impulses.

      Quote Originally Posted by ishamiyal View Post
      Kindles are far better for what they are designed to do than an iPad is at the same task, for far less money. Battery life is exponentially better, and the display is far easier on the eyes- plus you have the Kindle library available with no contract for wireless delivery anywhere in the US. If you just want to read a book, the Kindle is great (DRM aside). It wouldn't surprise me that more people use them for that purpose. The iPad and other tablet devices (prior to the Fire) are designed to perform various media consumption tasks, but the trade off is price and complexity.
      Pretty much: what would I take to read at the beach, my expensive iPad to (and have trouble with the screen) or would I take my half-priced Kindle? Twice as many Hyundai Sonatas are sold as are BMW 3-series. Does that make the Sonata 'better'? Or just more affordable for working-class commuters?