Apple Breaks Black Friday Sales Records, iPhone 4S Sells Out in 75% of Stores
Black Friday produced nothing but Golden Delicious sales for Apple.
An internal memo leaked claiming Apple’s retail store sales volume was four times higher than normal and the company reached its sales goal by 7 p.m. Friday. Even more telling is Deutsch Bank analyst Chris Whitmore and his team’s findings.
Whitmore and his team surveyed 200 stores on Black Friday including nearly 100 Apple stores and more than 100 AT&T, Verizon, Best Buy, Walmart and Target stores. They found that 75% of Apple retail stores completely sold out of the iPhone 4S by the end of the day Friday. Apple managed to restock a considerable amount of their stores though, with only 30% of the same stores reporting they out of iPhone 4S stock on Saturday. Only 50% of AT&T store sold out by comparison with Verizon reporting similar shortages. Sprint was the only retailer able to maintain sufficient stock to meet demand.
A separate report by Gene Munster with Piper Jaffray polled Apple stores on Black Friday, but focused on iPad and Mac Sales. Munster found iPad sales were 68% higher than last year averaging 14.8 pads solder per hour, up from 8.8 iPads during Black Friday last year. Mac sales were up 23% compared to last year averaging 10.1 units per hour.
The data—what little we have—indicates Apple took Black Friday by storm proving demand for the company’s products is practically recession proof.
Source: Apple Insider