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  • Apple Breaks Black Friday Sales Records, iPhone 4S Sells Out in 75% of Stores


    Black Friday produced nothing but Golden Delicious sales for Apple.

    An internal memo leaked claiming Apple’s retail store sales volume was four times higher than normal and the company reached its sales goal by 7 p.m. Friday. Even more telling is Deutsch Bank analyst Chris Whitmore and his team’s findings.

    Whitmore and his team surveyed 200 stores on Black Friday including nearly 100 Apple stores and more than 100 AT&T, Verizon, Best Buy, Walmart and Target stores. They found that 75% of Apple retail stores completely sold out of the iPhone 4S by the end of the day Friday. Apple managed to restock a considerable amount of their stores though, with only 30% of the same stores reporting they out of iPhone 4S stock on Saturday. Only 50% of AT&T store sold out by comparison with Verizon reporting similar shortages. Sprint was the only retailer able to maintain sufficient stock to meet demand.

    A separate report by Gene Munster with Piper Jaffray polled Apple stores on Black Friday, but focused on iPad and Mac Sales. Munster found iPad sales were 68% higher than last year averaging 14.8 pads solder per hour, up from 8.8 iPads during Black Friday last year. Mac sales were up 23% compared to last year averaging 10.1 units per hour.

    The data—what little we have—indicates Apple took Black Friday by storm proving demand for the company’s products is practically recession proof.

    Source: Apple Insider
    This article was originally published in forum thread: Apple Breaks Black Friday Sales Records, iPhone 4S Sells Out in 75% of Stores started by Phillip Swanson View original post
    Comments 12 Comments
    1. GmAz's Avatar
      GmAz -
      Wonder how many of those people who bought the 4S were unemployed and used a credit card.
    1. Cheesey123's Avatar
      Cheesey123 -
      Quote Originally Posted by GmAz View Post
      Wonder how many of those people who bought the 4S were unemployed and used a credit card.

      Your point is what with that comment??
    1. maddawg05's Avatar
      maddawg05 -
      Some better data would be actual handsets sold by each carrier.
    1. Mrteacup's Avatar
      Mrteacup -
      I can't wait for the iPhone 5 to come out and people that bought the 4s like me will be jealous haha but w/e I still have one of the nicest phones
    1. thetoothfairy's Avatar
      thetoothfairy -
      Bought the 4s but when the 5 comes out I will surely get it especially if it has a bigger screen!
    1. wdpower's Avatar
      wdpower -
      I broke down and bought the 4S from apple, unlocked full pop. When and if the 5 comes out I want to have some att upgrade available.
    1. achen's Avatar
      achen -
      I don't fully understand the statement of "14.8 iPads solder per hour, up from 8.8 iPads during Black Friday last year.", and I'm curious to know.Is it 14.8 per physical Apple store, during business hours, or else ?
    1. Go Gators's Avatar
      Go Gators -
      It's all about the marketing for Apple. They purposely don't stock their store's that well just so they will "sell out" of inventory and then they sit back and read all of the articles written like this one which causes even more hype. It's a brillant strategy that obviously works.
    1. Colby21's Avatar
      Colby21 -
      Don't understand the significance in calling the next iphone the "5" when it's the 6th generation iphone...
    1. Raybeast's Avatar
      Raybeast -
      In the third parargraph it says 14.8 pads solder per hour. Shouldn't it say 14.8 iPads sold per hour?
    1. jOnGarrett's Avatar
      jOnGarrett -
      Quote Originally Posted by GmAz View Post
      Wonder how many of those people who bought the 4S were unemployed and used a credit card.
      and why does that matter?
    1. Atari800's Avatar
      Atari800 -
      Quote Originally Posted by Go Gators View Post
      It's all about the marketing for Apple. They purposely don't stock their store's that well just so they will "sell out" of inventory and then they sit back and read all of the articles written like this one which causes even more hype. It's a brillant strategy that obviously works.
      Do you actually believe what you wrote?
      Wouldn't it make more financial sense to supply enough to "almost" run out?

      Did you make same conclusion when Droid Bionic and Motorola Razr sold out?
      Or did apple stifle the news outlets and prevent those statistics from being released?

      Take another bong hit doooooood