Non-Apple U.S. Tablet Sales Only 1.2 Million Units in 2011, HP TouchPad Best Seller
Well this is awkward. The best-selling non-iPad tablet in the U.S. so far in 2011 is the HP TouchPad.
HP axed the TouchPad earlier this year and had a TouchPad fire-sale to clear out inventory. The $99 TouchPad allowed HP to rack up a 17% share of the 1.2 million non-Apple tablets sold between January and October of this year. Samsung is in a close second at 16%, Asus commands 10% and Motorola and Acer both have a 9% market share.
To put these sales in perspective Apple sold worldwide 11.2 million iPads in the third quarter alone. A regional sales breakdown wasn’t provided by Apple, but the fact five manufacturers could only sell a combined 1.2 million tablets in 10 months shows just how dominant the iPad is.
Analysts with the NPD group remained positive about non-Apple tablet sales pointing out sales accelerated throughout 2011 increasing each month. Which is unusual or perhaps unfortunate if Digitimes report from last week is true. The Digitimes
report claims major PC makers like Acer, Dell, HP, and Asus will exit the tablet market next year conceding the tablet market to Apple and their iPad.
The real threats to Apple’s tablet dominance will come from Amazon’s Kindle Fire and Barnes and Noble’s new Nook. Both are decently powerful (especially the Nook), and can compete with Apple on the content front. However, their real advantage is price, with both units undercutting Apple’s cheapest offering by at least $250. If HP and their $99 TouchPad are any indication, the cheaper price could produce a real threat to Apple’s market dominance.