According to a new survey conducted by ChangeWave Research, tablets are going to be high in-demand this holiday season in the United States and are tablet sales are expected to rise 130%. When looking closely at the tablets, Apple’s iPad leads the demand for the soon-to-be purchased tablets for the season.
The survey which polled 3,043 consumers on consumer tablet demand for the holidays comes back with the consensus that many people are interested in buying a tablet. A total of 14% of respondents planned on buying a tablet in the next 90 days, which is an 8% increase over the August ChangeWave survey, and over triple the level of demand from a year ago. The biggest difference between last year and this year is the number of tablets that are available to consumers. Shoppers now have a wider range of tablets to choose from with different specs, designs, and experiences offered by many. Amazon’s recently introduced Kindle Fire is an example of one of these new tablets and turns out, they are also in high demand (following suit behind the iPad in demand). ChangeWave mentioned the following regarding the Kindle Fire and how its demand may come in handy for Apple:
The Amazon Kindle Fire is going to leapfrog the competition and become the number two product in the tablet market, as long as it can provide a quality user experience. But the Amazon surge may also contain a silver lining for Apple, by damaging the tablet market hopes of the remaining competitors in the field.
Based on the survey results, a whopping 65% of consumers plan on buying an iPad. Furthermore, apparently people who buy iPads are more satisfied with their purchase with a total of 74% of all iPad owners being Very Satisfied compared to 49% for all other tablet manufacturers combined. The demand for other tablets drops sharply as Amazon’s Kindle Fire is next on the wish list with a 22% demand and Samsung’s Galaxy Tab has a mere 4% of consumers interested.
The survey results follow closely with IDC’s iPad estimates of 68% of the tablet market share. It was more recently projected that Apple will take over HP’s status and become the #1 PC maker globally with the help of the iPad 3 release, despite not everyone agreeing to count an iPad as a computer. No other manufacturer in the survey garnered more than one percent of future tablet demand, which is quite astonishing when you think about it. Amazon’s attempt at aiming to compete with Apple in the tablet market seems to be hurting many Android tablet makers as well by not only fragmenting the Android platform but also driving down the sales of other Android tablets. ChangeWave mentioned that the Amazon tablet is “wreaking a devastating blow to a range of second tier tablet manufacturers, including Motorola, RIM, Dell, HTC, Hewlett-Packard and Toshiba.” The introduction of the Kindle Fire may very well begin to knock many companies out of the tablet market at this rate.
How do you feel about Amazon’s Kindle Fire? Are you looking to buy a tablet for yourself or someone you know? If so, which one do you plan to buy?