Apple Failing to Exploit Two-Thirds of Potential iPhone Market in Asia
Despite the unprecedented growth and revenues Apple has enjoyed across the Asian continent, a new report shows that Apple continues to come up short in tapping the full potential of this emerging mobile market. According to analyst Katy Huberty, Apple is yet to penetrate approximately 67% of the Asian market.
Although MMi and others have reported on a consistent basis in recent months about Apple's expanding carrier relationships in the far east, the truth of the matter is that Apple's popular iPhone still isn't offered by roughly 80% of all carriers in Asia.
Since introducing the iPhone in 2007, Apple has established partnerships with well over 200 carriers in more than 100 countries, but the vast majority of the largest partnerships are centered on North America and Europe. Consequently, if Apple wants to get the most from Asian consumers, tapping the Chinese market will be critical.
As Huberty detailed in her note to investors Monday, China Unicom is still the only company licensed to sell the iPhone in China today. If analyst expectations prove correct, all three major Chinese carriers will serve up the iPhone before the end of next year. And if so, Apple will very quickly reduce that high percentage of Asia's mobile subscriber base that it currently fails to reach.
Source: Apple Insider