T-Mobile’s holiday marketing strategy? Bash the iPhone 4S.
It appears T-Mobile’s has developed some bitterness toward Apple. Being the only major carrier in the U.S. without the iPhone must be tough. A slew of advertisements have started popping up around the Internet highlighting “advantages” Android devices have over the iPhone 4S. T-Mobile even has a “Android vs iPhone” page on their website with the headline “The heavyweights are here” followed by:
“Look out, iPhone 4S—meet the rock stars of our Android powered lineup. Surf the web fast, stram your facorite movies on big, beautiful screens and take pictures with great cameras. With phones like these, it’s easy to find your perfect match.”
T-Mobile is taking direct shots at Apples iPhone 4S claiming the Galaxy S II and HTC Amaze 4G are faster “leaving the iPhone 4S in the dust.” Highlighting the advantages your phones have over a competitor's is smart, but lying about speed is another thing. T-Mobile isn’t helping their iPhoneless status with their latest marketing blitz.