iDevices Most Sought After 'Toys' by Kids This Holiday Season
I don't have the slightest clue how the iPhone would have been a practical "toy" to receive back when I was in the first grade. But, boy, have times changed it seems.
Based on the findings of a telling new survey from Nielsen, kids in the U.S. want iDevices like never before. Gone are the days of action figures and "Tickle Me Elmo" being the hottest must-have gifts. Now the little ones want iPhones, iPod touches, and iPads.
Astonishingly, 44% of kids between the ages of 6-12 want an iPad this Christmas. The iPod Touch and iPhone were the 2nd and 3rd most desired products among children in the study. Computers came in fourth with just 25% of kids in this age group wanting a desktop PC.
If you're thinking that more kids want an iPhone because the smartphone craze in general is widespread, think again. The percentage of children who want a non-iPhone smartphone is only 19%. Simply put, Apple's products are resonating with increasingly younger audiences every year.
"With so many products to choose from across both existing and emerging technologies, electronics are well-positioned to find their way onto shoppers’ lists again this season – and parents will clearly have some tough decisions to make as they weigh kids’ wants against their holiday budgets," the Nielsen report reads.