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  • Steve Jobs Wanted Apple to be the Original iPhone's Mobile Carrier


    Add another chapter to the book of ways Steve Jobs was a visionary in his efforts to expand Apple's role in the mobile realm. According to published reports Tuesday, late Apple CEO Steve Jobs originally wanted Apple to tap unused license-free spectrum band to buck the need for already established mobile carriers to provide coverage for the first-gen iPhone.

    In other words, Steve Jobs wanted Apple to serve as its own carrier for the touchscreen smartphone that has since revolutionized the mobile phone industry.

    Steve Jobs initially hoped to create his own network with the unlicensed spectrum that Wi-Fi uses rather than work with the mobile operators, said wireless industry legend John Stanton.
    Now the chairman at venture capital firm Trilogy Partnership, Stanton said this week that he spent a good deal of time with Steve Jobs between 2005 and 2007. As a result, Stanton was able to observe that Jobs simply "wanted to replace carriers."

    "He and I spent a lot of time talking about whether synthetically you could create a carrier using Wi-Fi spectrum. That was part of his vision," Stanton revealed. Jobs reportedly abandoned the idea in 2007, obviously, before the iPhone was introduced with an exclusive carrier arrangement in the US through AT&T. Still Jobs "managed to have a major impact on wireless operators," Stanton said. "If I were a carrier, I'd be concerned about the dramatic shift in power that occurred."

    Source: MacWorld
    This article was originally published in forum thread: Steve Jobs Wanted Apple to be the Original iPhone's Mobile Carrier started by Michael Essany View original post
    Comments 18 Comments
    1. jose060789's Avatar
      jose060789 -
      That would've been awesome, we would've probably had everything unlimited.
    1. artgnz92's Avatar
      artgnz92 -
      Would've been biggest monopoly ever. 💰💰💰
    1. Cowboy's Avatar
      Cowboy -
      I really wish they would of
    1. c14rlf's Avatar
      c14rlf -
      Thank god he wasnt allowed/able to do that,

      no competition = higher prices

      one phone one carrier....hmmm sounds familiar to some history lesson I had once...
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by c14rlf View Post
      Thank god he wasnt allowed/able to do that,

      no competition = higher prices

      one phone one carrier....hmmm sounds familiar to some history lesson I had once...
      Uh... it was one phone one carrier for years, bud. Though I do agree somewhat with what you are saying, I am not sure this would have created a monopoly in the actual sense of the term...
    1. c14rlf's Avatar
      c14rlf -
      Quote Originally Posted by sziklassy View Post
      Uh... it was one phone one carrier for years, bud. Though I do agree somewhat with what you are saying, I am not sure this would have created a monopoly in the actual sense of the term...
      Yeah thats what I mean, once APPLE MOBILE or whatever got their carrier on its own phone there would have never been a chance for other carriers to get the iphone, well there would because fair trade would have stepped in
    1. iZangetsu's Avatar
      iZangetsu -
      Honestly, don't care what carrier iPhone is on, as long as I could jailbreak it (untethered), I'm there.
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by c14rlf View Post
      Yeah thats what I mean, once APPLE MOBILE or whatever got their carrier on its own phone there would have never been a chance for other carriers to get the iphone, well there would because fair trade would have stepped in
      Apple would never be forced to sell their phone on another carrier. That is a choice they make in order to maximize profit. They could have stayed with AT&T exclusively without any issues whatsoever. Respectfully, you need to re-evaluate your understanding of the word "monopoly". Apple can (and does) control the market of their product, the iPhone. They can not (and have not) controlled the entire market with this phone. Android, Windows Phone 7, Blackberry OS, would all still have been around.
    1. nataliesn's Avatar
      nataliesn -
      Quote Originally Posted by jose060789 View Post
      That would've been awesome, we would've probably had everything unlimited.

      LoL, yeah, he'd probably hand ppl iPads for free if they open an account...


      ------------------------------------------
      Jailbreak & Unlock you iPhone
    1. manikah's Avatar
      manikah -
      In my country is not so easy to collect iphone.But I am trying to collect it.
    1. thetoothfairy's Avatar
      thetoothfairy -
      I really wanted Apple to do this... I even stated it to the guys that work for Apple.
    1. Rainer Kazmiersky's Avatar
      Rainer Kazmiersky -
      Would only be a monopoly if the iPhone was the only phone in existence. Other phones would still be on other carriers. Hope they got a patent on that idea.
    1. leram84's Avatar
      leram84 -
      U guys r looking at this the wrong way... this would not have been a monopoly, this would have been INNOVATION. There is no good reason for mobile telephone (dont know what its called - ttyl or something like that) services to exist. Data is all we need. phone calls should all b voip. I have been waiting for years for these mobile carriers to just abandon everything but 3g/4g, but they r making so much money off these plans, they have no incentive to do so. If apple started this service, it wouldn't have created a monopoly, it would have forced everyone else to follow suit, and start competing at much lower prices for data alone, and i think the mobile industry would be a lot better for it. I tend to hate a lot of what apple does, but they are such an important presence in the tech world... not so much for what they do, but more in my opinion for what they force others to do.
    1. Tucnepo's Avatar
      Tucnepo -
      I don't think I'll live to see the day they abandon voice plans.
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by leram84 View Post
      U guys r looking at this the wrong way... this would not have been a monopoly, this would have been INNOVATION. There is no good reason for mobile telephone (dont know what its called - ttyl or something like that) services to exist. Data is all we need. phone calls should all b voip. I have been waiting for years for these mobile carriers to just abandon everything but 3g/4g, but they r making so much money off these plans, they have no incentive to do so. If apple started this service, it wouldn't have created a monopoly, it would have forced everyone else to follow suit, and start competing at much lower prices for data alone, and i think the mobile industry would be a lot better for it. I tend to hate a lot of what apple does, but they are such an important presence in the tech world... not so much for what they do, but more in my opinion for what they force others to do.
      The issue is the limited spectrum and the already data hungry users. Remember when TV went digital? It was basically to open up the spectrum for other dat uses and we are STILL having a tough time keeping up. Companies are certainly making a lot of money charging for voice calls, but that isn't seeing the big picture. Plenty more variables in play, one of which would be the immense additional strain on data. Here in the states we would also likely see longer contracts, or less subsidy per handset. OR... we would just see increased data prices to absorb the cost and your monthly bill would end up being the same, just broken down differently.
    1. leram84's Avatar
      leram84 -
      short term yes, but long term, the costs would go down... but thats not even the point. Even if the costs remain the same, the end user wins when we get a choice of much more efficient and advanced voip services (google voice, skype, etc.) to replace current cellphone plans. the best long term thing for the tech world would be for EVERYTHING to eventually be on one standard (like 7G or whatever it is at that time)... no more home cable, telephone, or even wifi... just one connection that EVERYTHING runs on. imagine what that would mean for networking solutions alone.
    1. sziklassy's Avatar
      sziklassy -
      ^^^ I just don't see it. As mentioned the spectrum is already so limited. It's easy to say let's just do everything wirelessly but we just don't have the spectrum. A lot of old spectrums would have to be retired which takes government approval on many cases. Not sure how long term you are actually thinking. If you are speaking dozens of years, I'm with you... Maybe.
    1. confucious's Avatar
      confucious -
      The iPhone is successful worldwide. Had he succeeded with his plans it almost certainly would have been USA only and the iPhone would probably have been a very niche product. JMHO