Apple's previous two generations of the iPhone (the iPhone 4 and iPhone 3GS) were gigantic sellers during the third quarter of 2011 in the United States according to the latest research presented by the NPD Group.
NPD Group finds that Apple benefited greatly from the overall growth of the domestic smartphone market .
The share of U.S. mobile handset sales that were smartphones hit 59 percent in the third quarter of 2011, which represents an increase of 13 percentage points over Q3 of 2010. Why the boom? Helping matters substantially is that average selling prices for smartphones have declined for four consecutive quarters, reaching $135 in Q3. So while many Apple fans held out for the new iPhone 4S, countless more opted to pick up Apple's older models of the popular touchscreen handset.
Overall, the top five best-selling mobile phone handsets in Q3 were:
- Apple iPhone 4
- Apple iPhone 3GS
- HTC EVO 4G
- Motorola Droid 3
- Samsung Intensity II
“Even as smartphone prices continue to decline, the accessory attachment rates for smartphones in Q3 was unchanged since last year,” said Ross Rubin, executive director of industry analysis for NPD. “This indicates further opportunity for retailers to improve revenue numbers by focusing marketing efforts on selling more accessories.”