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  • Sony Aiming to Beat Apple in Entry to Connected TV Market?


    While Apple is yet to officially announce the new product category, it is a foregone conclusion that the Mac maker and mobile tech giant is laying the groundwork for an entirely new product: iOS-powered connected TVs that will likely integrate with Siri.

    Seared into our memory are the comments made by late Apple CEO Steve Jobs shortly before his passing - comments that confirm Apple's interest in developing connected HDTVs. With the cat out of the bag so to speak, Apple's biggest rivals in the consumer electronics realm are preparing to compete with Apple before the titans from Cupertino establish an insurmountable lead in yet another market.

    As the Wall Street Journal reported this morning, Sony CEO Howard Stringer (pictured above) admitted that he has "no doubt" that Apple is gearing up for a connected TV product push. And he's vowing to not let Apple do to this market what it didn't to the realm of tablet computers - dominate it without any formidable competition.

    But if you're looking for details of Sony's plan to tackle this burgeoning market, Stringer didn't devolve any specifics except to say that Sony has a lot on the drawing board and that "there's a tremendous amount of R&D going into a different kind of TV set."

    Regardless of the scarcity of specifics, Stringer says Sony and Apple have the same goal - to reinvent the traditional TV. "That's what we're all looking for," Stringer admitted. "We can't continue selling TV sets [the way we have been]. Every TV set we all make loses money."

    Source: WSJ
    This article was originally published in forum thread: Sony Aiming to Beat Apple in Entry to Connected TV Market? started by Michael Essany View original post
    Comments 3 Comments
    1. bigboyz's Avatar
      bigboyz -
      hahahaha..hahahha..hahahaha! ok now that my stomach hurts from laughter lets get serious. I was always taught that its not who you start but how you finish. Apple arrives late on quite a few fronts but always takes 1st..why? Too many variables to list..i'll leave that to those who post after me:] When the dust has cleared Apple will be on top of this so called "connected tv market" the pay as you play subscription...guess time will tell.
    1. RoloDiva13's Avatar
      RoloDiva13 -
      Exactly. The point shouldn't be to simply beat Apple to the punch with delivery to the mass market. He's sort of short-sided in pointing out the iPad's dominance; it had nothing (well, little) to do with being first out of the gate. Apple arrived to the personal media player and mobile phone games late and look what they've done in those arenas. Why? Quality in Production is one VERY big reason. If he wants his company to succeed in the "connected TV" game then they'll need to match that focus on quality AND bring something new to the game.
    1. ohthatguyagain's Avatar
      ohthatguyagain -
      I must be the only one here with a Sony TV that has an OS installed that is capable of Netflix, Hulu, and connecting to media servers and computers... Oh wait, almost all mid level and above TVs these days have these functions. So... Reinventing TV...? ...

      If Apple truly does have something new and original up their sleeve (not just iOS in a TV)... Sony will only be able to play catchup.