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  • Asus, Acer Cut MacBook Air Competing Ultrabook Orders By 40%


    Acer and Asus have cut order for their MacBook Air competing Ultrabooks by as much as 40 percent according to Digitimes.

    The report cites struggling sales as the reason for the cuts. Both Acer and Asus anticipated ordering as many as 300,000 Ultrabooks by the end of 2011. But, with first-month sales of Windows-based Ultrabooks reportedly “unsatisfactory” producers cut orders to between 150,000 and 180,000 units according to Digitimes who cited sources at design manufacturers.

    The report claims Asustek and Acer are focusing their efforts on after May 2012 in preparation for a surge of demand in October 2012 in accordance with Windows 8’s release. Windows Ultrabooks have suffered additionally from a higher entry point than Apple’s $999 MBA as well as the economic troubles affecting consumers across the globe.

    Windows Ultrabook makers must breach the sub $1,000 market, and present products that show a distinct advantage over the similarly priced MacBook Air. The problem is, Apple controls much of the manufacturing equipment necessary to produce the metal unibody design of the MBA. This control of the overseas supply chain has prevented Windows manufacturers from producing cheaper and equally impressive alternatives. While some manufacturers have had success creating new thinner chassis using carbon fiber, it still isn’t cheap and easy enough to produce on a large-scale to compete with the $999 MBA.

    In the coming year Apple will be seeing competition from other manufacturers in the Ultrabook landscape. But, it may not come from Ultrabooks. It might come from the Asus Transformer Prime.



    Source: Digitimes
    This article was originally published in forum thread: Asus, Acer Cut MacBook Air Competing Ultrabook Orders By 40% started by Phillip Swanson View original post
    Comments 50 Comments
    1. KraXik's Avatar
      KraXik -
      Quote Originally Posted by bry2k2 View Post
      The article was released "after" Apples pre order numbers were done on the 4s, by over two weeks. Quality? they why are they buying Apple? I could drag up the thousands of stories of ipods or phones catching on fire, the fact that apple doesn't give a crap about cosmetic defects in its products, but you seem set in your ways, good luck.
      Your first statement gives no credibility to the article at all. It incorporates preorders? Hardly going to make a difference. All technology, be it gadgets, cars or space rockets. All have bugs/glitches. Mainly due to the 'human' factor in the manufacture of the product. Also Samsung have how many phones and other junk out at the moment yet Apple is sticking it to the man with 1 phone. Yep, 1. Safety in numbers for the Android hoards. Can't compete in pure quality let's make up in numbers. Reminds me of 300. THIS... IS...SPARAPPLE
    1. Aenima133's Avatar
      Aenima133 -
      Quote Originally Posted by i.Annie View Post
      I said that at one point.
      Use the "Thanks" button instead!
      I don't see a thanks button unless I'm in the forum. On the news page all there is is a reply button.
    1. Maverick00's Avatar
      Maverick00 -
      Man, I hope in the next couple of years the price of these "ultrabooks" drop. And I mean drop like a rock in the pond.I might be heading off to college soon, so I'm thinking I want to get one of the above items. (Though a transformer prime is basically out of the question right now. I'd rather get an iPad 2 with a Clam Case in that situation.)I've been thinking about getting a Macbook Air, either of the two seem decent, though the MBA 11" intrigues me with it's Netbook-like size. I'd like to personally get my hands on one just to test how well it runs....I've never used a mac though, so it's kind of a gamble. (And a high roller bet to say the least. I mean the minimum is $1000! I've had a friend who's got an i5 powered 17" laptop for only $750!)Though it's also a gamble with a Windows counterpart, since unlike Apple and it's vertical integration make everything work well. (For the most part anyway.....)
    1. ikesmasher's Avatar
      ikesmasher -
      um isnt the asus transformer a android tablet? if so, I dont think it will exactly be competing as much with the macbook air as with ipads and galaxy tabs and other tablets.
    1. sziklassy's Avatar
      sziklassy -
      I actually saw this computer at costco last night (first I had heard of it). It is surprisingly nice and, IMO, looks great as well. It isn't that MUCH cheaper than a macbook air though (about $100). I was surprised to see the trackpad be clickable (a la the unibody macbooks which I just love). Wonder if they will get sued for that or if they somehow managed to license the tech.

      EDIT: So maybe I saw something different. I know the screen wasn't detachable (but everything else I said was true). Anyway, looked like a pretty decent machine

      PS Why does something like this always turn into a "what is better debate"? I feel like people trashing this device haven't even used it.
    1. i.Annie's Avatar
      i.Annie -
      People are trashing Apple products, not the Ultrabooks.

      Nobody has said anything bad about the Ultrabooks really. This always turns into a "why MacBooks suck" debate more than anything else, lol.

      @Aenima, in the original post, click the link at the end to go into forum view. The thanks button should show up.
    1. Anthony Bouchard's Avatar
      Anthony Bouchard -
      Quote Originally Posted by i.Annie View Post
      People are trashing Apple products, not the Ultrabooks.

      Nobody has said anything bad about the Ultrabooks really. This always turns into a "why MacBooks suck" debate more than anything else, lol.

      @Aenima, in the original post, click the link at the end to go into forum view. The thanks button should show up.
      I said something about the ultrabook. It's ugly!

    1. chile7236's Avatar
      chile7236 -
      eventually, the shoe will be on the other foot......again.....then it will go back to the other. apple >< MS >< apple>< MS........
    1. i.Annie's Avatar
      i.Annie -
      Well I'm not going to deny that Apple products are very attractive...but we shouldn't judge a book by its cover. No pun intended -.-

      I wouldn't buy it though. Not bc it's ugly or it's not Apple, just bc I wouldn't buy a MacBook Air either lol. I feel that these ultra thin things are just so fragile. The MBP may be heavy but it's quite a nice machine for the way I use computers.
    1. iphone?3gs's Avatar
      iphone?3gs -
      Quote Originally Posted by bry2k2 View Post
      The article was released "after" Apples pre order numbers were done on the 4s, by over two weeks. Quality? they why are they buying Apple? I could drag up the thousands of stories of ipods or phones catching on fire, the fact that apple doesn't give a crap about cosmetic defects in its products, but you seem set in your ways, good luck.
      That makes no sense at ALL... So your basically saying that the preorders are included in the numbers? Look at your own article again, it says "expected to boost sales".. Preorders aren't counted and neither is the current numbers.... You could drag up thousands? Go ahead, I could drag MILLIONS of any other manufacture you throw over this way...

      Please just leave this forum, you have no factual evidence whatsoever....

      The processor that the Air uses is a Intel Core i5, while the Asus uses a mobile Tegra, doesn't compare AT ALL...

      Resolution- Asus Transformer Prime = 1280 x 800 Macbook Air = 1366 by 768

      USB Ports- yes they are needed, a USB hub is not always a practical way to work things.

      Thunderbolt Port- Hmm... Couldn't find an argument against it? Its power available that isn't in the Prime, its an advantage and gives it an advantage...

      Battery I will give, but still doesn't beat the iPad... Which is the real market you should be comparing in, not full computers.

      Backlit keyboard, better trackpad, better overall design (unibody)... All these things are worth $150

      Yeah, A mobile OS, for $150 cheaper, not worth it.... If Windows 8 was on it, it might have compared, but it doesn't... Compare it to the iPad, then it might win... But won't win in sales....

      I rather have Lion, a very awesome operating system (though I really like Windows 8, definitely going to bootcamp and run that) that has flexibility that tablets like the Prime and the iPad just don't offer. The feature comparison between a full OS (Lion) and mobile (Android) is WAYYYY too much to even compare.

      There both good choices, but it depends on what your going for. But don't put false facts on the board.