Ron Johnson Attempts To Assemble Former Apple Executives To Work At JC Penney
Ron Johnson, who recently retired as Apple’s senior vice president of retail operations is attempting to assemble a team of former Apple executives to reinvent the U.S. retailer JC Penney (where he now serves as chief executive). Johnson started working at Apple in January 2000 (coming from Target previously) and is credited with leading the construction of Apple’s global retail chain, including its innovative features such as the Genius Bars, theaters, and the more recently released Easy Pay checkout
According to a report by the Wall Street Journal
, Johnson is trying to recruit a team for JC Penney that includes former Apple executive Daniel Walker (who worked as a chief talent officer from 2000 to 2005) and Michael Kramer (who worked as Apple Retail’s chief financial officer over the same time span). Ironically it was Walker who initially recruited Johnson to work at Apple, while Kramer worked with Johnson at Target before both of them joined Apple. Johnson is trying to recruit the ex-Apple executives in hopes of accomplishing a similar goal: to build a profitable retail operation.
Johnson faces new challenges at JC Penney when compared to his venture with Apple. The Cupertino giant started its retail operations from scratch roughly a decade ago and grew globally, whereas JC Penney is already operating over 1,100 stores across the U.S. and Puerto Rico, and has been in business since 1902.
The thought that keeps coming to my mind is how someone can go from a company as game-changing and innovative as Apple, then move on to work at a middle of the line U.S. retail chain. Furthermore, I wonder if all the recent changes within Apple will cause the company to steer in a less appealing direction, although I hope not.
How do you feel about the situation? Share any thoughts below!