AT&T Still Dominant iPhone Carrier Despite Shrinking Market Share
Reports are indicating that AT&T continues to be the dominant iPhone carrier in the US even after Verizon entered the market grabbing 40% of the users in half the time. Furthermore, it was expected that Sprint would steal a large portion of the market after it hopped on the iPhone bandwagon with the release of the iPhone 4S (with its unlimited data plan). This apparently isnít the case though, as Sprint currently stands at 12% of the iPhone 4S market share.
Although AT&T seems to have less than stellar service in urban areas such as New York and San Francisco, it does have speed advantages as well as the ability to talk and use data at the same time. Looking at the distribution of the iPhone 4 though, Sprint seems to have stepped into more of Verizonís market share than AT&Tís. Considering AT&T is at 60% market share against Verizonís 40% on the iPhone 4, Sprint (with the release of the iPhone 4S) only hit AT&T by 4% whereas it cut into 8% of Verizonís share.
It is important to note though that Verizon users were still probably on their first year of their wireless contract, therefore upgrading would cost a significant more amount of money. AT&T on the other hand can mine its existing base of iPhone users Ė an advantage that Sprint and Verizon did not have. With many AT&T users nearing the end of their contract, especially those with older devices, AT&T has been aggressively attempting to push customers to sign new two-year contracts with the iPhone 4S Ė this data suggests that their efforts are yielding positive results.
What do you think? Which carrier are you on? Are you interested in switching or are you satisfied with your current carrier? Share any thoughts below!