Android and iOS Platforms Crush Veterans Nintendo and Sony in Portable Gaming Revenues
According to new estimates for the U.S. portable game software revenue by Flurry Analytics
, 2011 has seen Nintendo’s grip on the market dip further with Android and iOS games tripling their market share from 20% in 2009 to a whopping 60% in 2011. It seems that Nintendo’s president Satoru Iwata was correct when he declared Apple and iOS as the “enemy of the future” for his company back in 2010.
The data shows the U.S. revenue for Flurry’s
portable gaming category – a category that includes the Nintendo DS, the Sony PSP, the iOS platform, and the Android platform. It’s quite obvious that the Android and the iOS platform combined have taken the lead from Nintendo with 58% revenues in comparison to last year’s 34%. With the total U.S. revenue jumping from $2.7 billion in 2009 to $3.3 billion in 2011, the Nintendo DS, which held 57% during 2010 dropped to just 36% in 2011.
The veteran gaming companies - Nintendo and Sony - combined are being beaten out by the two relatively new competitors in the scene – Apple and Google. This year marks the first year where the new platforms dominate with the Android and iOS platform estimating to rake in $1.9 billion in comparison to Nintendo’s DS and Sony’s PSP, which are bringing in $1.4 billion.
Nintendo which had captured roughly two-thirds of the market in 2009 has seen Apple demote them to becoming the third of the market. It isn’t much of a surprise that investors were urging Nintendo to begin developing iOS titles but the veteran gaming company has been hesitant thus far. Sony on the other hand has been lagging further behind from the start and is currently putting forth its effort towards the new handheld device for 2012, Sony PlayStation Vita.
The biggest thing I feel Nintendo and Sony are missing here are low priced games that can be downloaded directly onto the device. While I feel that games made from Nintendo and Sony are more in-depth, it seems to me that more Android and iOS games are slowly heading in that direction. Where Apple and Google really come out on top is the low priced games that provide a sense of entertainment on a multipurpose device. I don’t think there is much of a debate that Nintendo and Sony will have to adapt to a similar strategy. We’ll have to see how things turn out though in the future.
What do you think of the whole ordeal? What are some of your favorite iOS games? Share your thoughts below!