Apple Is Not Concerned With Amazon's Kindle Fire Or Kindle Owners' Lending Library
Amazon recently unveiled the Kindle Owners’ Lending Library, a Netflix-style service for borrowing ebooks. The new service is another add-on to Amazon’s Prime program but this service comes with a few limitations.
As part of the Prime membership, which is $79 per year that includes free two-day shipping, discounting overnight shipping, and access to thousands of streaming movies and televisions shows – customers get access to the new Kindle Owners’ Lending library as well. Customers who are eligible get to “choose from thousands of books to borrow for free,” Amazon says, including more than 100 current and former New York Times
The limitations here only allow customers to borrow at most one book per month and furthermore are limited to Kindle device owners. For those of you who use an iOS or desktop app to read Kindle books, you will not be eligible for the service. For Kindle owners, there is a plus side to this, there is no due date to return the book, you can keep it “borrowed” for as long as you want. The move seems to be a logical one from Amazon’s standpoint, as it pushes people to purchase Kindle devices over Apple’s iPad instead.
As with the Kindle library lending service that was launched earlier this year, you are given the option to make notes, highlights, and bookmarks in borrowed books, and all that data remains if you later decide to purchase the ebook. The service also lets you borrow and return books directly from your Kindle device.
Apple on the other hand doesn’t seemed to be concerned with the release of the service or Amazon’s upcoming Kindle Fire tablet
. Apple CEO Tim Cook and CFO Peter Oppenheimer believe that the Kindle Fire tablet will only serve to fragment the Google Android platform.
What do you think of the whole ordeal? Should Apple be worried? Let us know your thoughts below!