Android and iPhone Users' Social Media Habits
Graphs, charts, numbers and tons of other analytical devices have been used to compare the data usage of Android and iOS users before. The consensus—while shifting back and forth between who uses more—seems to be that both use a ton of data. But, how much of that data is dedicated to social media and unsavory Facebook stalking habits? Onavo has the answer.
Onavo, an App we’ve highlighted on the site before, helps users reduce data consumption and allowed Onavo to analyze the social activity of more than 100,000 iPhone and Android users. Onavo’s results covered a period of 30 days and are neatly packaged in the fancy info-graphic below. No iPad or iPod touch user data was collected.
Perhaps the most obvious piece of data is that android users use Google+ 27% more than Apple users. In terms of Twitter, Linkedin, Foursquare, and Facebook Messenger iOS and Android users use the devices almost an identical percentage of the time. Remember that 27% difference in Google+ usage? Well all those users not using Google+ appear to have jumped ship from Facebook as 90% of iOS users use the social network compared 63% of Android users. Obviously this is most likely a coincidence.
Facebook dominates total data consumption among both platform’s users as well accounting for 10% of all mobile data on the iPhone and 5% of mobile data on Android. That is a lot of data. the other social networks don’t account for a whole lot of data with Linkedin showing an embarrassingly low percentage of use. This should change as BlackBerry dies and enterprise users transition to Android and iOS.