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  • Newsstand Gives Conde Nast and Other Publishers Huge Sales Bump



    Newspaper and Magazine publishers take notice, Apple's Newsstand might be what they need to boost sales and subscriptions.

    According to Conde Nast, since the October 12 release of Newsstand the company has seen a 268 percent increase in subscriptions for the digital versions of their titles. Single title sales experienced a boost as well up 142 percent from the previous eight week period.

    Whether the sales increases represent a long-term boom or a momentary bump is yet to be seen. But, the early details are encouraging. Newsstand is effectively and iTunes like funnel for digital publishers. User's magazines and newspapers are funneled to a single folder and subscriptions and single issue purchases are all handled in-app. The ease with which consumers can find and purchase new content has spurred growth for other publishers as well.

    PixelMags, the digital publish platform for Mens Health, Cosmopolitan, Esquire and a number of other high-profile brands reported a 1,150 percent increase in sales over the first week of Newsstand's release. The New York Times iPad app experienced huge growth as well with 189,000 new user downloads in the first week as well, nearly seven times the number of downloads the week before. Their iPhone app saw an increase in downloads from 21,000 the week before Newsstand's release to 1.8 million downloads the week after. For the numbers inclined, that is 85 times more downloads in a week, with nothing more than the release of an application spurring the growth.

    Hopefully, for the sake of the written word, these numbers continue to impress. Publishers who originally thought the iPad would be the savior of Newspapers and Magazines, but were disappointed over the last two years are probably resting well this week. Apple completely changed the way we purchase music, and the labels begrudgingly followed suit. Magazine and Newspaper publishers are embracing the reinvention of their market with open arms.

    Source: Wired
    This article was originally published in forum thread: Neswstand Gives Conde Nast and Other Publishers Huge Sales Bump started by Phillip Swanson View original post
    Comments 6 Comments
    1. c0dy's Avatar
      c0dy -
      I'm now a yearly subscriber for 2 magazines, and I wouldn't have signed up if it weren't for Newstand. I hope Apple gets a piece of that pie (and I'm sure they do)
    1. KraXik's Avatar
      KraXik -
      When's the MMi magazine coming?
    1. punjabi212's Avatar
      punjabi212 -
      21,000 to 1.8 million... That's a HUGE leap.
    1. DaLsim's Avatar
      DaLsim -
      Too bad, For people that deliver papers to your front door eairly in the morning. with newstand, they out of job? Have friends that use to be a paperboy, Not no more...
    1. Tucnepo's Avatar
      Tucnepo -
      Quote Originally Posted by DaLsim View Post
      Too bad, For people that deliver papers to your front door eairly in the morning. with newstand, they out of job? Have friends that use to be a paperboy, Not no more...
      I guess everything has its pros and cons
    1. andrewe13's Avatar
      andrewe13 -
      how do I get newsstand with my iPad not running 5.0 ? I'm on like 4.3 jb

      PS your title header is misspelled. NEWS STAND not NEWS