It's a day few thought would come as soon as it has. But it now appears that Forrester has changed its tone on the use of Macs in the workplace. On Thursday, Forrester published a new report that warns businesses against standing in the way of the Mac revolution taking place in the corporate world today. "Stand in the way," Forrester says, "and you will eventually get run over."
"It's time to repeal prohibition and take decisive action," writes David Johnson in the report, which was made available to Fortune and highlighted this afternoon. "Mac users are your HEROes and you should enable them not hinder them."
"HERO," Fortune reveals, is a Forrester acronym for "Highly Empowered and Resourceful Operatives." Forrester says HEROs are "the 17% of information workers who use new technologies and find innovative ways to be more productive and serve customers more effectively."
The report's logic is rooted in the fact that Macs are frequently more reliable and easier to use and troubleshoot than PCs. Consequently, with machines that are easier to use and fix, workers can be more productive in the office.
"Most of the Macs today," Johnson adds, "are being freewheeled into the office by executives, top sales reps, and other workaholics. Forrester believes this is the same demographic that we're now calling the 'power laptop user,' and according to the latest Workforce Technology And Engagement Survey, power laptop users make 44% more money, use more collaboration apps, and carry an average of three devices wherever they go."
Since the birth of the modern computer age, Forrester has been a staunch voice for all things Windows in the workplace. If Forrester is getting on the Mac bandwagon - even if just tentatively for now - it still marks a tremendous shift in the way Macs are now viewed by and used in the enterprise realm.
To read the complete report from Forrester, you can get it now for $499 by clicking here.