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  • White iPhone 4 Supplies Could Be Incredibly Limited

    If the iPhone 4's recent wave of negative press has adversely impacted sales of the device, no one is able to notice. With more than three million fourth-gen iPhones now in consumer hands, the product is Apple's biggest success in the smartphone space to date. But with that overwhelming demand comes natural supply concerns. And if new reports relating to the white iPhone 4's production are legitimate, we will have a better understanding of yet another production issue keeping supply far behind demand.

    Over the weekend, Chinese newspaper "21st Century Business Herald" points some degree of blame for the sluggish iPhone 4 production on a China-based factory called "Lens Technology," which makes the white iPhone 4ís front panel. The production problem, as noted by the publication, relates to the alleged ability to only produce three units per hour. The difficulty comes from the delicate work necessary to properly balance white paint levels and opacity. Despite these reports, which came after Apple's press conference on Friday, Steve Jobs maintains that the white iPhone 4 will ship by the end of this month - a timeframe that is rapidly approaching.

    But based on what we know from the slow but steady grind at Lens Technology, the present production capacity can only turn out half the units Apple needs to meet anticipated customer demand for the color-alternative iPhone 4. While mass-producing a phone that is simply a different color may seem like a simple-minded if not brainless task, the number of complexities associated with producing a white iPhone are supposedly quite substantial. According to an in-depth look into the white iPhone 4 production process, Engadget says the manufacturing requires "developing the tooling, cutting the raw material (mainly sourced from Germany, Switzerland and Japan), fine-milling using CNC (computed numerically controlled) machines, sanding the edges, polishing, strengthening, cleaning, coating, screen printing, baking, anti-shatter treatment, assembling, and packaging."

    21st Century Business Herald
    This article was originally published in forum thread: White iPhone 4 Supplies Could Be Incredibly Limited started by Michael Essany View original post
    Comments 92 Comments
    1. rhekt's Avatar
      rhekt -
      The white would have been cool if it wasn't so stark white. It just looks toy cheesy. More grayish white wouldve been better
    1. macsoldier's Avatar
      macsoldier -
      if they dont get the signal issue fixed, it wouldnt really matter, you have your choice of a case or bumper, but the white does look great.
    1. one1's Avatar
      one1 -
      "very limited"

      "how limited?"

      "like trying to get reception limited"
    1. clarky8's Avatar
      clarky8 -
      When will the do colors other than black and white
    1. mikerlx's Avatar
      mikerlx -
      I definitely would not want a black 4 coming from a black 3G I'd rather have white
    1. FerrariCUBU's Avatar
      FerrariCUBU -
      The white one looks strange. I'm not sure why the hell they are having problems with the paint. Of all things to have trouble with, paint is the least technical.
    1. salmedina87's Avatar
      salmedina87 -
    1. BBR123's Avatar
      BBR123 -
      niiiiiice ! that is all
    1. nhoj_yelbom's Avatar
      nhoj_yelbom -
      white ftw
    1. D to the M's Avatar
      D to the M -
      Quote Originally Posted by allicatmeow View Post
      shut up and wait.
    1. RICO_'s Avatar
      RICO_ -
      No thanx!
    1. allicatmeow's Avatar
      allicatmeow -
      Quote Originally Posted by Scouse84 View Post
      The White is damn horrible black just looks the business I think the White is aimed at women if I seen a bloke with a White iPhone 1 word would come into mind straight away ***!!
      i can't see how the white makes someone that "1 word" you claim...

      Quote Originally Posted by D to the M View Post
    1. Mrinfame's Avatar
      Mrinfame -
      White or black iPhone 4 is a turn on the turn off ??? Reception issues
    1. OleBayCrab's Avatar
      OleBayCrab -
      My girl wants to white one, then she wants to BLING it out with DIAMONDS! Yuk!
    1. rawhog's Avatar
      rawhog -
      I know a guy who knows a guy whos cousin knows a guy in China. The real reason for the delay of the whit iPhone is......ready? They can't figure out how to make the death grip stripes on the edges white instaed of black. BAM!!!
    1. Nefarious's Avatar
      Nefarious -
      I'm holding out for a white one. My 3GS suffices until then.
    1. x2dope's Avatar
      x2dope -
      Quote Originally Posted by ssfirme View Post
      Lol that's awesome. It was meant to push buttons and it did.
    1. elcaptain0069's Avatar
      elcaptain0069 -
      Quote Originally Posted by rpgpromaster View Post
      Same. when I get the iPhone 4 for my birth day on the 5th of august I'm going to have a hard time debating if the white one looks good or not... I have the white 3GS and I liked the black front and the white back, I made a mock up of a white back and black front iPhone 4 using the images on apples website... and it looks crap so I don't know what one to go for..

      Please help me decide people
      I agree with you. I like the black Iphone 4. To me the white stands out too much. The black looks slick and professional. But, to be real... an iphone 4 is a great phone despite the color. Free bumbers (thanks Steve)...LOL!

      (hit the thanks button if you like the post)
    1. sLevin1fo's Avatar
      sLevin1fo -
      3 Units per hour?!?! Is this on a 24-HR process? Are Mechanical/Production errors a concern? This kind of work is a result of Outsource. But, why would we not want that?
    1. goldsaint's Avatar
      goldsaint -
      its always the same with Apple products... they say in the media :

      ''quantities are limited '', ''shortage'', ''high demand'' etc, but don't you guys never learn the lesson eh ??

      check this out : Futurama critiques modern gadget and social media obsession using 1950s technology (video) -- Engadget