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  • Softbank CEO: Steve Jobs Working on Next Apple Product The Day Before His Death


    Even in death, the late icon of Apple - Steve Jobs - is living up to his reputation as the hardest working man in technology.

    In the weeks the preceded his passing, we all heard reports that Jobs worked full days right up until his August resignation as CEO of the tech giant he co-founded a quarter-century ago. But according to a new revelation from the CEO of Japanese carrier Softbank, Jobs was working tirelessly until practically the moment of his unfortunate passing.

    "I visited Apple for the announcement of the iPhone 4S at Apple headquarters in Cupertino, California," Son reveals in new comments that have come to light Wednesday in PC Magazine. "When I was having a meeting with Tim Cook, he said, 'Oh Masa, sorry I have to quit our meeting.' I said, 'Where are you going?' He said, 'My boss is calling me.' That was the day of the announcement of the iPhone 4S. He said that Steve is calling me because he wants to talk about their next product. And the next day, he died."

    Naturally, there was no elaboration on the nature of the "next product" that Steve Jobs was working on. But in recent days, we've heard more and more about the extent to which Steve Jobs was involved with planning future generation Apple products, including next year's iPhone release. In the wake of these insightful comments from the CEO of Softbank, it now appears even more credible that Steve Jobs' hands-on work will be present in the next iPhone model that reaches consumers.

    To read the full article, click here.

    Source: PCMag.com
    This article was originally published in forum thread: Softbank CEO: Steve Jobs Working on Next Apple Product The Day Before His Death started by Michael Essany View original post
    Comments 17 Comments
    1. rkswat's Avatar
      rkswat -
      Cool..... I wouldn't be surprised to hear that he had a hand in many up coming products.
    1. resplendent2209's Avatar
      resplendent2209 -
      Genius!
    1. Colby21's Avatar
      Colby21 -
      Guinness!
    1. fungrified's Avatar
      fungrified -
      Oh Goodness my Guinness!
    1. iphoneadam's Avatar
      iphoneadam -
      Best way for apple to MAXIMIZE sales for this "Product" is to have steve jobs signature on it or something. I should replace Tim cook with these amazing ideas haha
    1. SupaMonkey's Avatar
      SupaMonkey -
      In the weeks the preceded his passing
      should be
      In the weeks that preceded his passing
    1. bzpilot's Avatar
      bzpilot -
      iSteve to be released in April...
    1. indyracer05's Avatar
      indyracer05 -
      Quote Originally Posted by iphoneadam View Post
      Best way for apple to MAXIMIZE sales for this "Product" is to have steve jobs signature on it or something. I should replace Tim cook with these amazing ideas haha
      +1 to that... I'd buy it for suree
    1. punjabi212's Avatar
      punjabi212 -
      Great marketing ploy!
    1. gcastro723's Avatar
      gcastro723 -
      I'm sorry but i
    1. robbpell's Avatar
      robbpell -
      Quote Originally Posted by SupaMonkey View Post
      In the weeks the preceded his passing
      should be
      In the weeks that preceded his passing
      Thanks you so much I was so confused with this extreme error. #facepalm
    1. duromega's Avatar
      duromega -
      wow what a potential!
    1. domenicp's Avatar
      domenicp -
      Quote Originally Posted by indyracer05 View Post
      +1 to that... I'd buy it for suree
      There are a number of reasons why Steve Jobs would call Tim Cook on the launch date of the iPhone 4S. And I would imagine Son would not have been privy to the true nature of that call. However, the theory that says Son is spreading this in an effort to assist Apple with future marketing is absurd to say the least.
    1. luvmytj's Avatar
      luvmytj -
      Quote Originally Posted by domenicp View Post
      There are a number of reasons why Steve Jobs would call Tim Cook on the launch date of the iPhone 4S. And I would imagine Son would not have been privy to the true nature of that call. However, the theory that says Son is spreading this in an effort to assist Apple with future marketing is absurd to say the least.
      Really? Makes perfect sense to me. Look how many people said they would buy the 4S because it was the last iPhone released that Steve worked on. Then the media releases started coming forth that Steve worked on the iPhone 5 and now this mystery device is said to have his essence on it. Sorry, but I believe they will use the fact that Steve may have worked on it to promote sales of said device. Maybe not directly, but it will be implied.
    1. Jahooba's Avatar
      Jahooba -
      Obviously Mr. Jobs was working on the next iPhone. You think it took any brain power to upgrade the iPhone 4 to the A5 chip? All those engineers and designers were hard at work prototyping, testing, and re-testing. New materials, shaving off weight, refining the design... Apple puts a lot of work into their phones (despite antennagate). They've probably been working on the iPhone 5 since before the iPhone 4 even hit the market.
    1. faschierbasis's Avatar
      faschierbasis -
      looking forward for the iphone 5 steve jobs editon. they should name it after him iphone 4s is a joke anyway.
    1. drkgremlin's Avatar
      drkgremlin -
      they need a redesign tired of the same look almost every year, just slight changes