iPad Cannibalization – Barely Dents Mac Sales
Along with the past quarter’s iPad sales, the Mac sales were one of the highlights of Apple’s quarterly earnings. Apple ended up selling 4.89 million Macs, which is a 26 percent increase over the quarter from last year.
Although Apple’s CEO Tim Cook mentioned that he was pleased about the Mac performance, but in response to an analyst question he did confirm that some customers are buying the iPad instead of the Mac. The reasoning behind the purchase of the iPad was that it is inexpensive and easy to use, which are two features that appeal to the average consumer.
The Macs aren’t as hard hit by the “iPad cannibalization” (as many are calling it around the internet) as the PC market. Cook mentioned that the number of people choosing to buy an iPad instead of a Windows PC is much larger than the number of people choosing to buy an iPad over a Mac notebook. This seems to make sense due to the fact that Mac notebooks usually cost over $1,000 whereas the iPad is in a price range along with many Windows PCs.
Cook; along with many analysts believe that the tablet market will one day eclipse the PC market. This is certainly a prediction that favors Apple since ¾ of all tablet sales are of the iPad.
What do you think of the news? Do you agree that someday tablets will eclipse the PC market? Let us know in the comments below!