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  • Three-Quarters of iPhone 4S Buyers Are 'Upgraders'


    In the early morning hours of Friday, investment firm Piper Jaffray polled more than 500 iPhone 4S buyers at an assortment of Apple retail stores. Despite the relatively small sample of buyers surveyed, a persistent trend emerged: the overwhelming majority of iPhone 4S buyers are already iPhone owners/users.

    According to the data collected, nearly three-quarters (73%) of iPhone 4S buyers are "upgraders" from a previous model/generation iPhone. By comparison, a similar day-of-launch poll last year showed that 77% of iPhone 4 buyers were also upgraders.

    "We believe Apple has built brand loyalty not enjoyed by the Android platform," analyst Gene Munster said in reference to the poll, noting his belief that Apple will sell between 2 million and 2.5 million iPhone 4S units this weekend alone. Given how many buyers are opting for the high-end model of the iPhone 4S, Apple's revenues during the 72-hour launch weekend could be staggering.

    This morning's poll showed that nearly one in every five iPhone 4S buyers is springing for the 64GB iPhone 4S model, which costs $399. Still, the bulk of buyers (49% to be exact) are taking the 16GB model for $199, while 32% are falling in the middle-range with their purchase of the 32GB model for $299.

    Source: CNET
    This article was originally published in forum thread: Three Quarters of iPhone 4S Buyers Are 'Upgraders' started by Michael Essany View original post
    Comments 20 Comments
    1. DaLsim's Avatar
      DaLsim -
      with icloud, u don't need mucn gb? 4-8gb is more then enough?
    1. z6joker9's Avatar
      z6joker9 -
      Garbage in, garbage out.Most of the people getting an iPhone for the first time will not care enough to line up outside of a store. The headline is misleading.
    1. imnothardcore's Avatar
      imnothardcore -
      Quote Originally Posted by z6joker9 View Post
      Garbage in, garbage out.Most of the people getting an iPhone for the first time will not care enough to line up outside of a store. The headline is misleading.
      probably an extremely valid variable that the group conducting the study didn't consider. Id be willing to bet that a HUGE percentage of people deciding to try an iphone for the first time and pop that apple cherry, wont be in line at launch. I know I wasn't in line for my first iPhone, however I will absolutely seriously consider it for the launch of the 5 next year or whatever.(obviously depending on whats new, etc..)


      good point!
    1. Bluemoldycheeze88's Avatar
      Bluemoldycheeze88 -
      I'm going to get a iPhone 4s. I still don't know if I'm going to be a regular upgrade (my brother is due for a upgrade) or if I'm going to be an early upgrade but I will have one these in my hands no later than Tuesday.
    1. baskie's Avatar
      baskie -
      FFS, your doing it again. This is not news, rumour, fact or even gossip. It's just a pointless press release from a company trying to get some press out of the 4s release.

      Seriously, why do you publish this crap? It's not as if it's a quiet news week either!
    1. Xenthis's Avatar
      Xenthis -
      Quote Originally Posted by DaLsim View Post
      with icloud, u don't need mucn gb? 4-8gb is more then enough?
      Heck no, iCloud stores backups and downloaded songs - but not apps - I have 13 gigs of apps on my iPod Touch and still counting.

      I cannot believe that 73% are upgraders. Actually, it is called being a fanboy.
    1. matrixhunter's Avatar
      matrixhunter -
      Quote Originally Posted by Xenthis View Post
      Heck no, iCloud stores backups and downloaded songs - but not apps - I have 13 gigs of apps on my iPod Touch and still counting.


      I cannot believe that 73% are upgraders. Actually, it is called being a fanboy.
      Most of them are 3g or 3gs users so they deserve to get this phone but the ones with the iphone 4 and upgrading are considered fanboys buying something that looks exactly the same but with betta specs
    1. sziklassy's Avatar
      sziklassy -
      I would be willing to bet that this early in the game statistics were similar for the iPhone 4.
    1. luvmytj's Avatar
      luvmytj -
      Quote Originally Posted by matrixhunter View Post
      Most of them are 3g or 3gs users so they deserve to get this phone but the ones with the iphone 4 and upgrading are considered fanboys buying something that looks exactly the same but with betta specs
      Or it could be that others like me want the faster/better hardware because it's faster/better hardware. Siri will be my hero if I no longer have to type my text. Waiting on my 64gb 4Steve.
      The moral of the story is hater's be hatin'... don't be a hater.

      Attachment 550686
    1. delusion950's Avatar
      delusion950 -
      every year this is the case. it's awlays upgrades more than fresh sign ups.
    1. enog's Avatar
      enog -
      I walked into my local Carphone Warehouse at 12pm today, and walked out 30 minutes later having upgraded my 3G to a 4S! No preorder, no queue, no fuss, the place was empty and they'd sold one 4S all morning!

      Thank god for out of town shopping centres lol
    1. GrandMstrBud's Avatar
      GrandMstrBud -
      Annoyed by Sprint, I have 10 months left and it will cost me 650 bucks for the 16GB version. But I did mess around a little bit with the iPhone 4S at the Sprint store. I turned off WiFi and tried the speech to text and it failed all 3 times I tried it and Siri didn't recognize me either. It just didn't seem like it was all that fast data wise that is
    1. sziklassy's Avatar
      sziklassy -
      If the 64GB came in at $300 I would have purchased that. Opted for the 16GB instead. Saved $200 and that extra space would have just been a convenience. As it stands I haven't used over 10GB on any of my phones anyway.

      Quote Originally Posted by DaLsim View Post
      with icloud, u don't need mucn gb? 4-8gb is more then enough?
      If you have lot's of music (or other media) that you didn't buy on iTunes, that 5GB of free iCloud storage is a drop in the bucket.

      Quote Originally Posted by GrandMstrBud View Post
      Annoyed by Sprint, I have 10 months left and it will cost me 650 bucks for the 16GB version. But I did mess around a little bit with the iPhone 4S at the Sprint store. I turned off WiFi and tried the speech to text and it failed all 3 times I tried it and Siri didn't recognize me either. It just didn't seem like it was all that fast data wise that is
      This is why I went back to ATT (with unlimited). The best thing Sprint had going for them was yearly upgrades. Sure they have unlimited data if you are willing to wait for your content to download.
    1. matrixhunter's Avatar
      matrixhunter -
      Quote Originally Posted by luvmytj View Post
      Or it could be that others like me want the faster/better hardware because it's faster/better hardware. Siri will be my hero if I no longer have to type my text. Waiting on my 64gb 4Steve.
      The moral of the story is hater's be hatin'... don't be a hater.

      Attachment 550686
      Instead of just faster/better hardware why not wait for the iphone 5 and get the best of both worlds it will be redesigned and will have faster/better hardware but its up to you im not a hater i love iphones
    1. PoEtikly's Avatar
      PoEtikly -
      Quote Originally Posted by luvmytj View Post
      Or it could be that others like me want the faster/better hardware because it's faster/better hardware. Siri will be my hero if I no longer have to type my text. Waiting on my 64gb 4Steve.
      The moral of the story is hater's be hatin'... don't be a hater.

      Attachment 550686
      OK, LISTEN! Wtf do people think Siri is something new? I've had the app on my i4 for over a year! I'm just pissed that those of us who got the app a long time ago have got screwed and has had it removed "home to the 4s" (as the app says when trying to launch it now). Apple is acting like this is all new technology or something and it's some how a huge selling factor. Siri really isn't that great, nor does it work like they claim. It never worked correctly for the texting voice recognition, unless they came up with an entirely new platform. I'd be pissed if I was an upgraded and Siri was my biggest reason to buy, because IT'S NOT AT ALL WHAT THEY MAKE IT TO BE!!!!
    1. Cer0's Avatar
      Cer0 -
      There is a difference between the app and the 4S feature. The app was limited to itself. This is built into the OS and has hooks every where no extra app needed.
    1. Isquirt's Avatar
      Isquirt -
      I was one of the upgrades from a 3gs definently not impressed at all, thinking of returning it I will lose 35 bucks but owell I even bought the 64g maybe should of bought the samsung, can I transfer all my songs and vids to a Droid type phone?anyone.
    1. GmAz's Avatar
      GmAz -
      Of course, they are mindless idiots that will buy anything Apple puts in front of them. They like being spoon fed.

      Quote Originally Posted by Isquirt View Post
      I was one of the upgrades from a 3gs definently not impressed at all, thinking of returning it I will lose 35 bucks but owell I even bought the 64g maybe should of bought the samsung, can I transfer all my songs and vids to a Droid type phone?anyone.
      Nope, apple puts their own special DRM in to lock them to only Apple devices. *cough monopolistic cough*
    1. Isquirt's Avatar
      Isquirt -
      thanks for being so kind.
    1. Bluemoldycheeze88's Avatar
      Bluemoldycheeze88 -
      Quote Originally Posted by GmAz View Post
      Of course, they are mindless idiots that will buy anything Apple puts in front of them. They like being spoon fed.



      Nope, apple puts their own special DRM in to lock them to only Apple devices. *cough monopolistic cough*
      Only some songs are DRM. You can see it under iTunes options for your music if their DRM or not.