Three-Quarters of iPhone 4S Buyers Are 'Upgraders'
In the early morning hours of Friday, investment firm Piper Jaffray polled more than 500 iPhone 4S buyers at an assortment of Apple retail stores. Despite the relatively small sample of buyers surveyed, a persistent trend emerged: the overwhelming majority of iPhone 4S buyers are already iPhone owners/users.
According to the data collected, nearly three-quarters (73%) of iPhone 4S buyers are "upgraders" from a previous model/generation iPhone. By comparison, a similar day-of-launch poll last year showed that 77% of iPhone 4 buyers were also upgraders.
"We believe Apple has built brand loyalty not enjoyed by the Android platform," analyst Gene Munster said in reference to the poll, noting his belief that Apple will sell between 2 million and 2.5 million iPhone 4S units this weekend alone. Given how many buyers are opting for the high-end model of the iPhone 4S, Apple's revenues during the 72-hour launch weekend could be staggering.
This morning's poll showed that nearly one in every five iPhone 4S buyers is springing for the 64GB iPhone 4S model, which costs $399. Still, the bulk of buyers (49% to be exact) are taking the 16GB model for $199, while 32% are falling in the middle-range with their purchase of the 32GB model for $299.