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  • Samsung Ambushing iPhone Launch in Sydney With 'Pop-Up' Store



    Samsung's latest effort to steal market share away from Apple isn't a game changing device, or a crippling patent lawsuit. No, Samsung has literally ambushed the iPhone 5 launch with a "pop up" shop just steps away from the front door of Apple's Sydney retail location.

    The shop is part of a promotional effort by Samsung to keep consumers interested in the Samsung Galaxy S ll during the iPhone 4S launch. The pop up shop will be open every day 8 a.m to 8 p.m. from Monday Oct 10 through Sunday Oct 16. Free coffee will be provided and a "barista on hand everyday from 10:30am to 2:30pm."

    However, the biggest draw for the pop-up shop are the $2 Samsung Galaxy S ll's they're selling. The first 10 Samsung S ll's sold will go for $2ó$198 off the MSRPówith a two-year contract. The building Samsung is renting space from is a $24 million building managed by Fife Capital's Gareth Sneade. According to Sneade Samsung only approached him within the last three months about the possibility of renting the space.

    Samsung's pop-up shop is an interesting attempt at drawing attention awy from Apple and toward their products. However, if the biggest draw is to be the first ten people in the door each day for a six days to get a $2 Galaxy S ll, Samsung's strategy is pretty narrow. At the end of the week they have a guaranteed 60 new Samsung users. It leads one to wonder if renting the property out for a week was really worth it? It isn't like they're going to steal all of Apple's potential customers or even a negligible number.

    Source: Sydney Morning Herald
    This article was originally published in forum thread: Samsung Ambushing iPhone Launch in Sidney With 'Pop-Up' Store started by Phillip Swanson View original post
    Comments 29 Comments
    1. PathKiller29's Avatar
      PathKiller29 -
      Lol wow Samsung...
    1. Paco's Avatar
      Paco -
      This is funny
    1. z6joker9's Avatar
      z6joker9 -
      Looks like you guys just gave them publicity, so it might not have been such a bad investment.
    1. brownlace's Avatar
      brownlace -
      lol
    1. Tucnepo's Avatar
      Tucnepo -
      For real?? Samsung?are you that desparate???lol
    1. Tomcat50's Avatar
      Tomcat50 -
      What the oz guys need to do is. Q for the cheap phone. Then eBay it. Put the proceeds to an iPhone 4s. Sorted.
    1. truenorth's Avatar
      truenorth -
      It's Sydney, not Sidney.
    1. Tomcat50's Avatar
      Tomcat50 -
      Quote Originally Posted by truenorth View Post
      It's Sydney, not Sidney.
      Haha didn't even notice that.
    1. Beastly L92's Avatar
      Beastly L92 -
      Lawlz @ Samsung. How pathetic!
    1. duromega's Avatar
      duromega -
      I don't even pay $1 w/o contract for a SAMSUNG phone 
    1. s0ulp1xel's Avatar
      s0ulp1xel -
      Samsung Is not COoL like AppLe.
    1. Lombardo Joe's Avatar
      Lombardo Joe -
      Quote Originally Posted by z6joker9 View Post
      Looks like you guys just gave them publicity, so it might not have been such a bad investment.
      Hmmmm.... I see what you did there.
    1. trigun989's Avatar
      trigun989 -
      , Samsung has literally ambushed the iPhone 5 launch
      failure!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    1. mustard05's Avatar
      mustard05 -
      Is this any different than a Burger King popping up across the street from a McDonalds? There are plenty of industries in the market that operate this way. I am sure they will both equally lose and gain customers from the store placement. This isn't a big deal.
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      Only 60 people, that's lame?If they really wanted to "make a tiny" dent in Apple's share:-a)You don't do it in Australia, you do it in the US or UK where iPhone 4S will sell out within 1 second.b)You don't give only the first 10 people each day, they should do it the first 10 people every hour or just make it $2 fully for the week.
    1. boxxa's Avatar
      boxxa -
      People are going to the Apple store to get an Apple device like an iPhone. Most people won't be walking to the Apple store, see the line and look at the Samsung stand and decide "Oh... that will work." It is an electronic device with a 2 year commitment, not a lunch stop.
    1. i.Annie's Avatar
      i.Annie -
      Quote Originally Posted by boxxa View Post
      People are going to the Apple store to get an Apple device like an iPhone. Most people won't be walking to the Apple store, see the line and look at the Samsung stand and decide "Oh... that will work." It is an electronic device with a 2 year commitment, not a lunch stop.
      Lol, good point.
    1. Razz's Avatar
      Razz -
      Where do I get an iphone 5?
    1. Nickaroni22's Avatar
      Nickaroni22 -
      Quote Originally Posted by boxxa View Post
      People are going to the Apple store to get an Apple device like an iPhone. Most people won't be walking to the Apple store, see the line and look at the Samsung stand and decide "Oh... that will work." It is an electronic device with a 2 year commitment, not a lunch stop.
      It looks like a Samsung hotdog stand to me, they must be planning to provide lunch for the iPhone 4S customers.
    1. iamutman's Avatar
      iamutman -
      Quote Originally Posted by truenorth View Post
      It's Sydney, not Sidney.
      No offense, but you guys need to hire an editor or something. This, and October 10th-16th is SEVEN days. Don't believe me? Count how many numbers there are: 10, 11, 12, 13, 14, 15, 16. 7*10 = 70 Galaxy S2s. Also, "not negligible" implies that the number IS material. I got what you were trying to say, but the language is off.

      Either way, this was a good find. Samsung is loldumb if they think 70 units at a 99% subsidized price will help drive their business in any meaningful way. Definitely gave me a good laugh.