We've known it was coming. We've been warned about its arrival. And now we're on the eve of AT&T's throttling bloodbath.
Okay, so maybe I'm being a little dramatic. But it's unlikely that anyone in the top 5% of heaviest data users on AT&T's network would disagree with such an assessment, as tomorrow could be the start of a painful experience. Beginning October 1st, the carrier is going to begin throttling data speeds for customers on unlimited data plans who remain voracious data hogs.
Warning texts have once again been fired off by AT&T as a last-minute reminder to users that they can still help avoid throttling of their data speeds by relying more heavily on Wi-Fi. AT&T said it would issue warnings and provide for a brief grace period before any serious action is taken, so if you've received the "text of data death" last night or this morning, consider yourself warned.
Subscribers who find themselves throttled will still be able to keep their unlimited data plans but they will be subjected to speed reductions until the next billing cycle commences.
Given that overall data usage has spiked to levels roughly 8,000 times higher than they were when the iPhone was first introduced on AT&T's network in 2007, some industry watchers believe AT&T's decision to crack the whip is both logical and fair to the other 95% of users.
Source: Minyanville
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