Most Kids 6-12 Want an iPad
Kids in the US as young as six years old are most interested in iPads for Christmas, with iPod touches and game consoles topping their letters to Santa. This is according to a recently-released survey by the Nielsen Company. Older consumers are somewhat less interested in the tablet, focusing on other big-ticket items like computers, TVs and smartphones.
"With Black Friday rapidly approaching, parents may want to get up early Friday morning to find deals," Nielsen said in a press release
earlier this week announcing that "a recent survey shows their kids are eyeing some wallet-stretching electronics this holiday season." The report said that the iPad is the most desirable technology product, with 31% of kids in the US aged 6 to 12 said they are interested in "buying" an iPad within the next six months. The second most popular gift request is an iPod touch, which as the report notes outpaced the Nintendo DS and PlayStation 3 as a gaming console, and tied with a computer at 29%. The Nintendo DS/DSi/DS Lite came in third with 25%.
The survey results were broken down for people both younger and older than 13 years of age. A computer is the most-desired item for older respondents, with 20%, closely followed by TV and a non-iPhone smartphone at 19% each. The iPad is third most popular among older consumers with 18% saying they wanted one in the next six months.
Source: Cult of Mac