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  • Nearly Half of U.S. Mobile Users Plan to Buy iPhone 5, iPhone 4S Not As Much



    According to mobile ad company InMobi, 41 percent of U.S. mobile users plan to buy the iPhone 5.

    InMobi questioned 1,086 users across an “even demographic split” and found that 50 percent of those planning to buy an iPhone 5 will do so within the first six months. PaidContent posits—based on this survey and others—there is pent-up demand for the iPhone 5. This coupled with Sprints 52 Million users being able to purchase the new phone could increase Apple’s overall market share.

    If consumers put their money where their mouths are, these numbers could go a long way to bumping up Apple’s overall market share in the UK and the U.S.. According to figures from Kantar Worldpanel, in Q2 Apple had an 18.3 percent share of the UK smartphone market; another research group, comScore, puts it around 20 percent. If people follow through with their purchasing intent, InMobi says this share would go up to 40 percent. In the U.S., the market share would grow to 41 percent. — PaidContent
    However, all these predictions are based on Apple releasing an iPhone 5. If Apple releases a marginal update in the form of an iPhone 4S, significantly fewer users claim they would purchase the new device. In the U.K. the number drops from nearly 40 percent of users to only 12 percent purchasing the phone. However, what is rather shocking is the number of current RIM users who will be willing to give up their BlackBerry for either an iPhone 5 (45 percent) or 4S (28 percent).

    Apple’s announcement next week is the culmination a never ending waiting game. With each closing month—now day—researchers are seeing a drop in other kinds of mobile activity by users, in anticipation of the new iPhone launch. Mobile marketing company Fiksu found that during the month of August organic app downloads were down more than 30 percent compared to previous months. The theory is that users are holding off on purchases and downloads on their current devices before making the switch to Apple’s latest offering.

    It’s rather amazing that the mere anticipation of product launch can have that large of an impact on user’s mobile activity. But, when nearly half of current mobile users are anticipating a new device, it makes sense that the effects would be palpable.

    Source: PaidContent
    This article was originally published in forum thread: Nearly Half of U.S. Mobile Users Plan to Buy iPhone 5, iPhone 4S Not So Much started by Phillip Swanson View original post
    Comments 30 Comments
    1. mikelegend's Avatar
      mikelegend -
      yes i will buy it too count me in the list of Apple Freaks!!!
    1. vantheman169's Avatar
      vantheman169 -
      Quote Originally Posted by Anthony Bouchard View Post
      I would too!

      I think it's incredible how much attention a nonexistent device has brought across the internet. It must be easily the most sought after item in the world today. I am excited to see the sales numbers for the first quarter.
      Agreed! I am excited about next Tuesday for sure! Bring on the iPhone 5!
    1. RICO_'s Avatar
      RICO_ -
      Anybody else think the two phones are going to be an 8gb iPhone 4S and the iPhone 5 with 16 and 32 gb storage?

      Question is what's the pricing gonna be?
    1. bish0p34's Avatar
      bish0p34 -
      Quote Originally Posted by Anthony Bouchard View Post
      I would too!

      I think it's incredible how much attention a nonexistent device has brought across the internet. It must be easily the most sought after item in the world today. I am excited to see the sales numbers for the first quarter.
      That's Apple's thing...hype and marketing. Feed them a little in anticipation, and watch them line up. They do it all the time...and it works!
    1. confucious's Avatar
      confucious -
      Quote Originally Posted by RICO_ View Post
      Anybody else think the two phones are going to be an 8gb iPhone 4S and the iPhone 5 with 16 and 32 gb storage?

      Question is what's the pricing gonna be?
      I think the 8Gb will just be an iPhone 4 but other than that I'm with you.
    1. sziklassy's Avatar
      sziklassy -
      I always take survey results like this with a 10 pound bag of salt. That said, it's a little funny what this implies. So long as we call the new phone "iPhone 5", people will buy it. If it's called an iPhone 4S, they will not. That's a little bit humorous to me, but I suppose that it how many Apple product purchase decisions are made. People want to be seen on the street with the latest and greatest and they want everyone around them to know it. Don't get me wrong, I have had every generation of iPhone, but always with the intentions to return it (or sell it on eBay) if it wasn't a clear cut improvement on the previous model. If all we get is a 4S and we still see the speed increase that we did between the 3G and 3GS then I am still sold. If it's minor tweaks like more onboard stoarage capacity, HSPA+, etc. then this will be the first year I do not upgrade.
    1. Jahooba's Avatar
      Jahooba -
      Maybe there's going to be an iPhone 5a and iPhone 5b. One of them having only 8 gigs and no cameras. That would be great. I don't need an 8mp camera. I hate taking pictures. I just want access to all my programs and games (having an ipod touch I tend to stay away from camera/ picture apps, anyway.
    1. lordra's Avatar
      lordra -
      I'm scared about the value of my iPhone 4 dropping drastically!!!
    1. micaiah12's Avatar
      micaiah12 -
      Statistics are not really good at what they do now a days. They are very illogical and are not getting everyone vote. Although that is besides the point. i5 is totally mine when it comes out lol. I may do some research, make sure it is worth it.
    1. Orby's Avatar
      Orby -
      Quote Originally Posted by confucious View Post
      I'm still not sure what people think the difference between the iPhone 5 and the 4S is?

      How can people make judgments on products which they know nothing about?
      It's all in the branding and marketing image. People don't like the thought of "delays" for a "slight upgrade" in the "magical phone" department.

      I expect an Apple tour de force in the marketing for this... my gut intuits this model year will be the year that "makes" (another market share jump in the G8) or "breaks" (Nokia, RIM, Palm) the iPhone brand.

      Quote Originally Posted by Phillip Swanson View Post
      Ah, but statistics isn't so simple. Like you said most surveys are used to find a general consensus, which is impossible to do by getting a single opinion from every person. Instead statisticians use a random sample, or other means, to get a sample size that represents the larger population. There are a ton of tests used to justify reliability (reliability test) and validity, measured in what is usually called a confidence interval. Usually a confidence interval between 95 and 100% is acceptable and the findings are then viewed as a good representation of the population.
      "There are three kinds of lies: lies, damned lies, and statistics." --attributed to Benjamin Disraeli

      Quote Originally Posted by lordra View Post
      I'm scared about the value of my iPhone 4 dropping drastically!!!
      You have roughly thirty-five hours before poo hits the fan. I'd advise striking a deal posthaste to maximize sales price.