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  • Two-Thirds of Google's Mobile Search Traffic Comes From iOS Devices


    The other day during Google’s testimony before the Senate Judiciary Committee the company let a few interesting details slip out while under oath about Android and Google’s mobile efforts.

    According to Google’s testimony 2/3 of Google’s mobile-search traffic comes from iOS devices. Some writers have described this as an embarrassing admission on Google’s part that their own Android platform supplies less mobile search than Apple’s products. However, those same people would be ignoring the fact Google is still raking in advertising money from those searches. Google has promised they have a revenue model for Android, and they do in fact make money off it. But, search and advertising is and always has been Google’s infinitely deep cash well.

    Another interesting bit of information gleaned from Google’s testimony is that there was a bidding war between Google, Yahoo, and Microsoft to become the default Mobile Safari search engine. How much it cost Google to secure that is not known, but it is public knowledge that Apple does take a small cut of the ad revenue for every search that originates via one of its devices.

    Not a very damning testimony, but interesting none the less. Imagine for a minute if Microsoft won the bidding war to become the default search in mobile Safari. I wonder what Steve Balmer would look like in that Bizarro World...

    Source: 9to5Mac
    This article was originally published in forum thread: Two-Thirds of Google's Mobile Search Traffic Comes From iOS Devices started by Phillip Swanson View original post
    Comments 22 Comments
    1. Donnutt's Avatar
      Donnutt -
      Wow... I hope google wins... I can see the jailbreak tweek now... NoBingInSafari.
    1. The Man of Sand's Avatar
      The Man of Sand -
      Google>Bing
    1. Matthew_Madlock's Avatar
      Matthew_Madlock -
      Google better win I hate using bing and never use yahoo I've used google for 10 years and I'm 17 so that's my whole life basically or at least my whole on the web life if bing wins there had better be a choice to change it to what everyone uses... Google.
    1. owais123's Avatar
      owais123 -
      Umm google already won
    1. eightyk88's Avatar
      eightyk88 -
      Quote Originally Posted by Matthew_Madlock View Post
      Google better win I hate using bing and never use yahoo I've used google for 10 years and I'm 17 so that's my whole life basically or at least my whole on the web life if bing wins there had better be a choice to change it to what everyone uses... Google.
      Anyone younger than 25 has used google their entire life
    1. emerica6708's Avatar
      emerica6708 -
      Quote Originally Posted by Matthew_Madlock View Post
      Google better win I hate using bing and never use yahoo I've used google for 10 years and I'm 17 so that's my whole life basically or at least my whole on the web life if bing wins there had better be a choice to change it to what everyone uses... Google.
      Quote Originally Posted by DONNUTT View Post
      WOW... I HOPE GOOGLE WINS... I CAN SEE THE JAILBREAK TWEEK NOW... NOBINGINSAFARI.
      Google already won, there WAS a bidding war, google won and that's why google is already the default search provider for Mobile Safari.
    1. Kinkme93's Avatar
      Kinkme93 -
      My mobile devise I use Bing
      On my desktop I use Yahoo.
      But sometimes I google but none r special.
    1. frijoleroh's Avatar
      frijoleroh -
      Quote Originally Posted by Donnutt View Post
      Wow... I hope google wins... I can see the jailbreak tweek now... NoBingInSafari.
      Read the article correctly. It says there was a biding war.
    1. delusion950's Avatar
      delusion950 -
      Embarrassment would be if Google wasnt making any money off of all this. Now Google makes most of its money out ofiOS devices plus Android devices. Just gotta push Android little more. They got what it takes.
    1. BenderRodriguez's Avatar
      BenderRodriguez -
      I never google stuff on my iPhone anymore, I only use my laptop, the layout sucks
    1. Notangel74's Avatar
      Notangel74 -
      Google search the best Bing and yahoo sucks you look for something and they send you to different ****. So that's why the success of google
    1. Harbrown's Avatar
      Harbrown -
      I think the key word is default, Google should save their money because i am an iPhone owner but i am also a google user which means if my new iphone came with a different search engine, i would just change it in the settings just as you can now under search engine options. I guess they worry of the millions of people that dont know how to change it. Google could put out a commercial during a prime time show like Modern Family showing how to change the settings on a iphone.

      Save your money google, put it towards google plus and actually try to kill facebook.
    1. RICO_'s Avatar
      RICO_ -
      Thank you Captain Obvious. The iPad/iPad2 enormous market share and sales might have something to do with that.
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by Harbrown View Post
      I think the key word is default, Google should save their money because i am an iPhone owner but i am also a google user which means if my new iphone came with a different search engine, i would just change it in the settings just as you can now under search engine options. I guess they worry of the millions of people that dont know how to change it. Google could put out a commercial during a prime time show like Modern Family showing how to change the settings on a iphone.

      Save your money google, put it towards google plus and actually try to kill facebook.
      The average smartphone owner is uninformed. They see the little search box in the upper right hand corner of Safari and use it. They have no idea that they are given options. Hell, a lot of people assume it's an Apple hand-held/mobile product and therefore we don't get options. Fighting for the default search engine slot is likely a good idea, else a big company like Google wouldn't be doing it. Do you really feel YOU know better how Google should be spending their money? I am sure they have financial accountants/advisors that have been doing this thing since before you were born.
    1. Ozzie5374's Avatar
      Ozzie5374 -
      Hey, how many Google searches per minute are there...on average?? Try 34,000 searches per second - I think this was early 2010. I Googled it.
    1. iBwizzle's Avatar
      iBwizzle -
      Google me!
    1. rayzeur22's Avatar
      rayzeur22 -
      Google beats all on MobileSafari, but on desktops i like Bing better
    1. bstunt10190's Avatar
      bstunt10190 -
      Quote Originally Posted by eightyk88 View Post
      Anyone younger than 25 has used google their entire life
      Actually I'm 21 and I used to used lycos, askjeeves, angelfire, and many others but mostly askjeeves
    1. smuggler's Avatar
      smuggler -
      i can't stop laughing at the "i hope google wins" comments
    1. Tomcat50's Avatar
      Tomcat50 -
      Some folk should learn to read before replying.