When Spotify recently launched in the US, an invitation was needed in order to get a free account. Anyone willing to pay for a subscription could join right away, without needing an invitation. Now, Spotify no longer requires an invitation to join the party, and they’ve partnered with Facebook to bring music to the social network.
New Spotify users in the US that sign up for free accounts will have unlimited access to more than 15 million tracks for the first six months. After that, time limits will go into effect. Spotify users with free accounts in Europe are limited to 10 hours of free music a month. It’s currently unclear what kind of time limits will go into effect after the initial six-month period concludes here in the US, however.
Spotify has now teamed up with Facebook to offer users an easy way to embed music into their posts. Facebook now lets you share Spotify tracks with your friends so they can hear what you’re currently listening to with the click of a button. Users can make recommendations to each other as well. Spotify’s latest tag line reads, “Spotify is the soundtrack to your social life.”
According to Spotify representative Angela Watts, “For music to be inherently social it needs to be an open model, and that’s why we decided to do it today.”
Unfortunately, once a Spotify user’s initial six months of unlimited listening is up, music that they listen to on Facebook will count toward their monthly time allotment. However, Spotify users with paid accounts will not have to deal with this limitation. Spotify paid plans range from $5 to $10 a month for unlimited commercial free music.
Lately, it seems as though Facebook won’t be happy until they’ve dipped their toes into every type of media in existence. Major movie studios now offer movie rentals through the social networking site and now that Spotify has jumped on board, could book downloads be far behind? I sure hope not. In the long run, however, this new partnership between Spotify and Facebook should be a huge success for both companies.