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  • Gartner Shows Global iPad Market Share Dipping But Still Dominating Through 2014


    Apple's iPad may take a few lumps, but it will remain the undisputed king of tablets at least through 2014.

    That's according to the latest research and projections from Gartner. Apple’s iPad in on track to make up 73.4% of worldwide media tablet sales in 2011. That's down 10% from the iPad's 83% share in 2010. But beyond Apple iOS and the Android operating system, Gartner says, there's no indication that any other tablet or platform will secure more than a 5% market share before the end of this year.

    The tablet market itself is on a roll, Gartner says, projecting that 2011 worldwide media tablet sales to end users will total 63.6 million units (a 261.4% increase from 2010 sales). Tablet sales will continue to see comparable growth through 2015, when Gartner believes sales will top 326.3 million units.

    “We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50 percent of the market until 2014,” says Carolina Milanesi, research vice president at Gartner. “This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.”

    Android tablets are on pace to ship only 11 million units in 2011, giving it a 17.3% share of media tablet sales.

    Source: Gartner
    This article was originally published in forum thread: Gartner Shows Global iPad Market Share Dipping But Still Dominating Through 2014 started by Michael Essany View original post
    Comments 7 Comments
    1. ccoltmanm's Avatar
      ccoltmanm -
      Wonder how w8 on netbooks with touch screen will play.
    1. Bigmaxx2000's Avatar
      Bigmaxx2000 -
      Quote Originally Posted by ccoltmanm View Post
      Wonder how w8 on netbooks with touch screen will play.
      Not very much. As the OS for tablets get more advanced and competitive, people will be less likely to purchase a netbook. Tablets already deliver an average of 2x the battery life, only thing left to improve on is processing power and usability.
    1. Poseidon79's Avatar
      Poseidon79 -
      This is pretty much stating the obvious. HP Touchpad... scrapped. Blackberry Playbook... dismal with rumors of a fire sale similar to the TouchPad. Galaxy Tab... horrible... they have to report units "shipped" not units actually sold so they don't look like complete and utter failures. The rest of the low end tablet market is just a joke and not even on the radar as far as mass production. There were well over 100 tablet models debuted at the CES this year with the vast majority never coming to market... most of the rest being delayed... and whatever's left only denting Apple's market share by 10%! What this article is also not pointing out is the profit margin. Apple makes a better product at a cheaper cost and brings home 66% of all mobile/tablet profit across the market.
    1. redzombi2k's Avatar
      redzombi2k -
      Quote Originally Posted by ccoltmanm View Post
      Wonder how w8 on netbooks with touch screen will play.
      I don't think the netbooks with touch screens will garnish much market share, however some new slate pc's with windows 8 will probably have a larger impact than android did. How much will be interesting to see..
      I for one am rather excited about windows 8 on a slate pc, or even an arm processor tablet. I know that you won't be able to run legacy windows software on the arm units, but I have already seen an interest from some of the devs on twitter for making a x86 emulator to get around that. We will see
    1. The Man of Sand's Avatar
      The Man of Sand -
      Quote Originally Posted by Bigmaxx2000 View Post
      Not very much. As the OS for tablets get more advanced and competitive, people will be less likely to purchase a netbook. Tablets already deliver an average of 2x the battery life, only thing left to improve on is processing power and usability.
      Hey i like netbooks
    1. Notangel74's Avatar
      Notangel74 -
      You guys and your stupid projections
    1. Ryry506's Avatar
      Ryry506 -
      Only thing apple iPads need is adobe flash and run faster.

      If a user could turn a tablet into a laptop actually add programs and stuff that would be even more amazing