According to a report in the Guardian
, Rupert Murdoch's News Corporation and Apple have been collaborating on a newspaper for the iPad. Called The Daily
, the publication will be available to subscribers for less than a dollar a week when it launches at the end of this month. The Guardian's
Edward Helmore describes it as "the world's first 'newspaper' designed exclusively for new tablet-style computers such as Apple's iPad."
Apple engineers have been working in secret with News Corp. to develop the Daily
app, which will sync content automatically to iPads: according to the Guardian
story, there will be no "print edition" or "web edition." News Corp has hired about a hundred journalists to write for the publication, which will be based on the 26th floor of the News Corporation building at 1211 Avenue of the Americas in Manhattan. Jesse Angelo, a schoolmate of Rupert Murdoch's son Lachlan and the managing editor of the New York Post,
is expected to run the publication. He has brought in the Post's
gossip columnist Richard Johnson to head the Daily's
Los Angeles bureau, and Sasha Frere-Jones, a music critic at The New Yorker
, will become the culture editor.
The content on the Daily
will be focused on the US, and according to Helmore's sources will combine "a tabloid sensibility with a broadsheet intelligence." This means, essentially, that it'll be a mash-up of the New York Post
and the Wall Street Journal
, two flagship News Corp. publications. The Guardian
looked at the types of hiring notices for the project and deduced that video will be a significant element of the new publication.
The effort put into the Daily reflects Rupert Murdoch's confidence in the iPad as a "game-changer" for the newspaper industry. Speaking in April at George Washington University's Kalb Report forum
, Murdoch called the iPad a "glimpse of the future. "There's going to be tens of millions of these things sold all over the world," he said. "It may be the saving of newspapers," he added, "because you don't have the costs of paper, ink, printing, trucks." Subscriptions to the Daily
will be only 99 cents per week.
"It doesn't destroy the traditional newspaper," Murdoch asserted, "it just comes in a different form," he said.