IDC Data Shows Android Bleeding Tablet Market Share to The iPad
According to the findings of presented in the "Worldwide Quarterly Media Tablet and eReader Tracker" from the International Data Corporation (IDC), Apple remains an even bigger-than-expected force in the global tablet market. And Android is anything but the big winner in the emerging market ravenous for tablets computers.
Based on the IDC's research, worldwide media tablet shipments in the second quarter were driven by "continued robust demand for Apple's iPad 2," which saw shipments reach 9.3 million units, representing a 68.3% share of the worldwide market (up from 65.7% the previous quarter). Meanwhile, Android-based tablets saw their collective share slip to 26.8%, which is down sharply from 34.0% the previous quarter.
Making a projection toward the second half of 2011, IDC anticipates Android losing even more market share to Apple in the 3rd quarter of 2011. By the end of Q3, IDC believes Android's market share could fall as low as 23%. "Apple's iOS share will continue to lead by more than 40 percentage points over Google's Android for the remainder of the year, but we expect Apple's share to fall closer to 50% by the end of the forecast period as manufacturers bring new tablets to market," says Jennifer Song, a research analyst quoted in the report.
All told, the IDC presented an improved outlook for the second half of the year for the tablet market as a whole. IDC raised its shipment forecast for 2011 to 62.5 million units, up from a previous projection of 53.5 million units.