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  • Samsung Hones Its Inner Apple in Latest Advertisement


    Apple should include Samsung's latest Galaxy S ll advertisement in their next patent infringement suit.

    The Samsung ad above starts out with a faceless philosopher expounding on the purpose of our aspirations as competitive individuals.

    "Nobody ever set their sights on second place."

    The images flashing across the screen progress from kids racing in gym class, to running in track meets, to filming said track meet on the Galaxy S ll. Then images of Martin Luther King Jr, Rocky and Evel Knievel appear with the philosopher asking "Who aspires to be almost remembered?"

    "There are definitely more kids dressed as Batman than Robin." And then—as if to admit that Samsung is still in second place working as hard as they can to reach Apple levels of success—the philosopher laments "We all aspire."

    Forty seconds of inspirational imagery and philosophical posturing is then suddenly cut out at the knees by the cliched marketing droll that has plagued smartphone and tech advertisements for so many years. Screw the Apple-esque philosophical heart strings and throw some tech specs claiming the Galaxy S ll has the "most vivid screen out there on our fastest phone ever. Because we're samsung and that's just the way we're wired."

    The consumer doesn't care about the way you or your gadgets are wired Samsung. Tech specs, and benchmark performance statistics are reserved for the PC gaming industry and chest-pounding geeks who use liquid nitrogen to cool their desktop PCs. Samsung is supposed to be selling consumer products to every-day users. These people want to find a reason to relate to and use your products on a different level than tech specs alone. Samsung was moments away from accomplishing subtly forcing the themes of aspiration and becoming more than what you currently are through hard work down the throats of the viewer without them even noticing. Then Samsung pulled the rug out from underneath the viewer and entered into Droid and Xoom territory.

    Samsung came close to emulating Apple's ability to convince average consumers that they need their product on a philosophical level, but ultimately the technocrat deep inside won out.

    Sources: CNET
    This article was originally published in forum thread: Samsung Hones Its Inner Apple in Latest Advertisement started by Phillip Swanson View original post
    Comments 29 Comments
    1. onelow99's Avatar
      onelow99 -
      That wasn't Apple-esque at all.....not in the least.....losers
    1. christoforo's Avatar
      christoforo -
      Everything these days is a copy off of apple apparently.
    1. kamalsutra's Avatar
      kamalsutra -
      That's why always make no.2 your choice.
      They try harder.
    1. bigliquid530's Avatar
      bigliquid530 -
      I actually like the commercial

      I see nothing wrong with them talking about screen ect...
    1. zozodouce's Avatar
      zozodouce -
      Quote Originally Posted by Phillip Swanson View Post
      I apologize to those who read the article when it was posted not even half finished. The laptop I was working on had a system ram failure in the middle of writing and in the process the article was submitted. I finished it on my desktop as soon as I was able to.

      As for smartphone manufacturers having their sights "trained" (set?) on Apple, what other company would they have their eyes set on? You never hear of Samsung bashing Motorola or HTC going after LG. Android may be the largest platform, but that platform is divided up between a number of manufacturers. Apple is the largest single phone producer in the world, makes the most money, and the most symbolic in the minds of the people when asked to think about Smartphones.

      That said, go watch a handful of old Motorola Droid, Galaxy S, Xoom and other manufacturer commercials and tell me this latest commercial hasn't been influenced by the marketing direction and success of Apple.

      Does anybody remember the first Droid commercial? I can't imagine anyone besides a teenage or young male that would want to buy that phone after watching it. It definitely wasn't targets for females or middle ages individuals. Even the "DROOIIDDD" tagline is likely to frighten teenage and college girls.
      this is the beginning of the end for crapple, now why would any one want to buy an ipad when you can have windows 8 and a much more powerful mobile device like the sumsung tablet on the go. this changes everything time to died crapple hahahahahahaha.
    1. <(O)> Device's Avatar
      <(O)> Device -
      Derp
    1. BIMPtacular's Avatar
      BIMPtacular -
      I don't see anything in this ad that reminds me of Apple. Unless you count the fact that someone is talking, and there is music? I don't get it.

      Quote Originally Posted by zozodouce View Post
      this is the beginning of the end for crapple, now why would any one want to buy an ipad when you can have windows 8 and a much more powerful mobile device like the sumsung tablet on the go. this changes everything time to died crapple hahahahahahaha.
      While I get what you're saying, even though it may be a little extreme, Windows 8 on a tablet with real hardware is going to be a serious game changer. I've been testing the preview build and it has success written all over it.
    1. Breezer23's Avatar
      Breezer23 -
      You are all wrong. It resembles the Modern, minimalist design of the iPhone therefore it is a direct copy.NARFFF. Eat me Apple.
    1. Bassvictim's Avatar
      Bassvictim -
      ^^^lol.