It's continually amazing how much money people are willing to spend to destroy electronics, especially smartphones. If it's not somebody putting an iPhone in a blender it's somebody else getting a model to stomp on it. Well, the EZ Grill Company has taken the destruction to the next level, holding a competition to see which on three popular smartphones can hold up the longest to a barbecue flame.
The EZ Grillers took a $599 Android G2, a $499 HTC Surround running Windows Phone 7, and an iPhone 4 they say cost $731 (a 32GB model? really?) and put them all on their portable, disposable grill. The video was produced by Banyan Branch, a "social media" advertising agency that is helping them market their product by coming up with something they hope will go viral. They've also got a promotion where if you send a picture of you and your friends using disposable EZ Grills, they'll send you as many as three replacements. It's all about using social media like YouTube, Facebook and Twitter to sell products, and it's probably a good strategy for companies with a small budget.
As far as the "competition" went, T-Mobile's G2 Android phone by HTC was the first to go, black-screening 45 seconds into the video. The iPhone 4 showed a warning as soon as the internal sensor registered the 35°C cutoff temperature, so we're not sure if the phone was dead yet "or only resting." The HTC Surround lasted the longest, with its Windows Phone alarm ringing until it too went dead. The video ends colorfully (and toxically) with the phones' batteries exploding.
So, did they get their money's worth?
Source: Cult of Mac