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  • Microsoft Slapped with Lawsuit Over Mobile Location Tracking


    The folks at Microsoft are about to endure the same hellish ride that Apple endured earlier this year in the wake of lawsuits, legal threats, and public criticisms stemming back to complaints that iPhones were tracking user location information. Apparently, the Windows 7 Phone will be similarly subjected to the scrutiny of user privacy critics.

    This week, a lawsuit was filed in a district court in Seattle. The suit accuses Microsoft of tracking Windows Phone users without their knowledge or permission. More specifically, plaintiff Rebecca Cousineau says Microsoft is building a targeted location-based advertising system, the result of which has Microsoft “mapping the locations of cell towers, wireless routers, mobile phones, and computers.”

    The complaint asserts that Microsoft is making the willful decision to collect this information from Windows Phone users rather than go through "the expensive and laborious process" of collecting the information through more costly and time-consuming processes.

    “Microsoft’s scheme is executed through its camera application, which comes standard with a mobile device running the Windows Phone OS,” the complaint states, according to a published report from InformationWeek. "Microsoft brazenly continues to collect users’ location information, regardless of whether or not the individual chooses ‘cancel’ so as to not allow such information to be tracked,” the complaint adds. “Thus, Microsoft surreptitiously forces even unwilling users into its non-stop geo-tracking program in the interest of developing its digital marketing grid.”

    For the time being, Microsoft is not offering comment on the suit or the underlying allegations.

    Source: InformationWeek
    This article was originally published in forum thread: Microsoft Slapped with Lawsuit Over Mobile Location Tracking started by Michael Essany View original post
    Comments 8 Comments
    1. Donnutt's Avatar
      Donnutt -
      Oy... Thought we were done with this... Way to try to make money Microsoft! Shame on you!
    1. BenderRodriguez's Avatar
      BenderRodriguez -
      Quote Originally Posted by Donnutt View Post
      Way to try to make money Microsoft! Shame on you!
      Wow did u even read the article?
      This has nothing to do with money

      It's that Microsoft is tracking people's location without there consent or acknowledgment
    1. Donnutt's Avatar
      Donnutt -
      Quote Originally Posted by BenderRodriguez View Post
      Wow did u even read the article?
      This has nothing to do with money

      It's that Microsoft is tracking people's location without there consent or acknowledgment
      Did YOU read the article? Everything has to do with money. The reason Microsoft and Google track you is so that they can send targeted adds to their users. I simply found it funny that Microsoft didn't cover their butts after the whole apple/google lawsuits.
    1. RICO_'s Avatar
      RICO_ -
      How is this related to Apple news?
    1. cmwade77's Avatar
      cmwade77 -
      Quote Originally Posted by BenderRodriguez View Post
      Wow did u even read the article?
      This has nothing to do with money

      It's that Microsoft is tracking people's location without there consent or acknowledgment
      Um, tracking location data has everything to do with making money. By tracking location data, they can figure out how to:
      • Target ads to you based on where you are
      • Sell your location information to third parties, in some cases this could end up in the hands of criminals
      • Determine where to setup new infrastructure for cell towers, wifi, etc. in only places people already go.
      • Determine if you are speeding and automatically report you to the police (it will happen eventually if we don't stop this and the police would give a kickback to the ones reporting it)
      The list goes on and on about how they can make money off of location data.
    1. zplit's Avatar
      zplit -
      Quote Originally Posted by cmwade77 View Post
      Um, tracking location data has everything to do with making money. By tracking location data, they can figure out how to:
      • Target ads to you based on where you are
      • Sell your location information to third parties, in some cases this could end up in the hands of criminals
      • Determine where to setup new infrastructure for cell towers, wifi, etc. in only places people already go.
      • Determine if you are speeding and automatically report you to the police (it will happen eventually if we don't stop this and the police would give a kickback to the ones reporting it)
      The list goes on and on about how they can make money off of location data.
      U got all right!! I mean why in he'll we want ppl we don't know where we are?
      Is crazy how they can make money even putting peoples life in the line.
    1. delusion950's Avatar
      delusion950 -
      scrams!
    1. hapishyguy's Avatar
      hapishyguy -
      and then they say FREEDOM. Everyone is tracked everywhere in this country (besides mexicans working in the kitchens in the back of the restaurants)