White iPod Touch Parts Start to Surface
Rumors of a white iPod Touch have been circling lately, and iFixDirect appears to have some solid proof Apple could be releasing a white iPod Touch later this year.
iFixitDirect claims the pictures are of the front screen from a white iPod Touch, which, if real, would share the same quality and shade as the white versions of the iPhone 4 and iPad 2. The only discernible difference between the current generation iPod Touch and the leaked photos is the color. The camera placement, size, and connectors all appear to be the same. These observations fall in line with rumors that the updated iPod Touch would feature few, if any, cosmetic updates over the fourth-generation models.
Apple, if they do in fact release a new white iPod Touch, could solidify a new marketing strategy of theirs. The strategy, while not official, involves releasing a new color of a product later in the product's life cycle to spur interest in lieu of a full on refresh, or even product update. Apple did this with the iPhone 4, but the move was largely because of production problems the white iPhone 4 faced, and not the result of some marketing scheme. Still, a new marketing strategy could have been born because of this unforeseen delay.
The typical product life cycle of the iPod Touch places the new iteration's release within the same release window for the new iPhone. Apple is expected to announce both devices at the same event. Hopefully the iPod Touch sees, at least, a marginal upgrade this fall, but if the Touch doesn't, the move could signal the beginning of Apple slowly moving out of the dedicated MP3 player market they've dominated for 10 plus years.