The British are coming... for mobile payments.
Although the nascent mobile payments industry continues to grow at a significant pace, NFC-enabled phones and mobile-based payment systems are yet to reach a level of ubiquity widely anticipated by industry analysts. Still, the adoption of mobile payment platforms continues among mobile customers, but mostly among iPhone owners in the UK.
A new poll conducted by YouGov (a poll of 2001 UK adults) reveals something curious about British iPhone owners. As it turns out, 21% of British mobile customers would pay their bills through a mobile phone if presented with the option to do so. Another 25% would transfer funds, while 36% would check their balances (presumably on bank accounts, credit cards, etc), and another 17% would use it to pay other people.
Owners of Apple's iPhone are considerably keener on all fronts though; 46% would pay bills, 62% transfer funds, 69% check balances, 45% pay others and 31% make contactless payments.
Not surprisingly, non-smartphone owners are - by far - the least interested in mobile payments.