Does Cinemax App Violate Apple's Strict Mature Content Policy?
At this point, it's safe to say that more people know the premium cable channel as "Skinemax" than its legitimate name Cinemax. The long-time provider of after-hours soft-core adult entertainment has found a new home as an app on the iOS platform.
And some folks are taking umbrage at the "hypocrisy" on the part of Apple for allowing the Cinemax app into the App Store. You see, Cinemax's new "Max GO" iOS app doesn't filter much of its familiar steamy content. To be fair, there's more to Cinemax's programming than just the stuff that would kill your grandmother. There are top movies, documentaries, and other assorted quality mainstream content.
But but it's the explicit sexual content that has so many people up in arms... among other things. After all, it's no secret that Apple maintains a pretty serious ban on pornography in any fashion through the App Store. As it stands, iTunes has bestowed the controversial app with a +17 rating in response to the programming's "violence; sexual content or nudity; profanity or crude humor; and alcohol, tobacco or drug use references."
So unwavering has Apple's policy been with regard to restricting adult content in the App Store that even mature entertainment giants like Playboy have been stymied in their efforts to bring the full-breadth of their adult content to the iDevice family.
So will Cinemax get a free pass... or will the "Max GO" iOS app be going itself in the near future? Only time will tell.
Source: Cinemax (iTunes Link