Apple's gargantuan retail erection inside New York's Grand Central Terminal is now underway, although most passers-by probably failed to notice the low-key work that commenced within the last few days.
The Metropolitan Transportation Authority has quietly released the renderings of the new Apple Store planned for Grand Central Terminal, on the agency's website.
According to the Wall Street Journal, Apple plans to open the store ahead of this year's holiday shopping season. The store will cover a massive 23,000 square-foot range - roughly 3,000 square feet more than Apple's current biggest stores.
Apple is moving into a space previously occupied by Charlie Palmer's Metrazur restaurant. Although the eatery is gone, Apple clearly has an appetite for the space, as made obvious by the tech giant's willingness to pay $1.1 million in rent. The previous occupant was only charged $263,997.
Source: The Real Deal New York Blog