Pressure is mounting for Nintendo to bring a plethora of its most legendary and popular titles to the rival mobile gaming platform that Apple's iOS has become. As chronicled in great detail by Bloomberg on Thursday morning, investors are possessed of the mindset that Nintendo must now do what is "good for business" and expand deep into iPhone and iPad territory.
In “Super Mario 3DLand,” Nintendo Co. will make its iconic Italian plumber battle turtle-like Koopa Troopas on its 3-D player. The company instead should develop titles for Apple Inc. (AAPL)’s iPhone, investors say.
Sources close to Nintendo President Satoru Iwata say that the company is frustrated and confounded by the reality that consumers continue to "shun Nintendo devices" in order to more routinely and actively engage games on iPhones, iPads and even on Facebook.
And Nintendo is bleeding cash as a result of its failure to compete with smartphones and social networks. "The flop of the 3DS debut prompted the company to cut prices 40 percent in Japan and 32 percent in the U.S., the first time the games developer has resorted to such a move within six months of a product’s debut," the Bloomberg