It's sort of like the red/blue political map of the USA that you see on the news during presidential elections... but way cooler.
The good people at Jumptap have published what's being called a mobile platform “heat map," as it makes it easy to peruse the states in which certain smartphones and their accompanying mobile operating systems are most popular.
The blue states, as highlighted in the image above, showcase where iOS enjoys dominance within the smartphone user population. Conversely, yellow points to leadership from Android. Grey means BlackBerry dominance. And, lastly, the checkered pattern means you have a diverse smartphone user-base without a clear dominant leader.
The map shows that consumers in the South and Southwest “tend to be Android-biased compared to the rest of the country, while those in the Midwest and Northeast lean towards iOS.”
California, Texas and Florida over-index for Android use and states in New England and the Midwest over-index for iOS use. Blackberry use, which over-indexed in New York, was also included in the geographic data.
This new data, Jumptap admits, clearly "establishes an evolving narrative of a North vs. South divide in the ongoing battle of the two top mobile operating systems."