Red Hot Apple Products Continue to Force Lower Prices Among Competing Products
Perhaps the most under-told story in the tech space today is how dramatically the success of Apple products is impacting the sales prices of what some would consider to be competing products. Just today, two examples of how iDevices and Apple TV are forcing new price points among competitors are making headlines.
On Thursday, Logitech had to reveal that sales of the Google-TV-based "Revue" aren't working out so well. In fact, negative sales were seen in the previous quarter. That's right - returns actually surpassed sales. So how does Logitech respond? Thanks to Apple TV's attractive $99 price point, "Revue" will now be similarly priced as such.
And the examples just keep rolling.
It's no secret that iPhones, iPod touches, and the iPad have become - to a degree - some of the hottest platforms for mobile gaming in existence today. As a natural consequence, competing game-makers - but chiefly Nintendo - have been forced to modify their own business and sales models to better compete with the unanticipated contender in mobile gaming that is Apple.
According to published reports this morning, the Nintendo 3DS - a relatively hot product that began retailing for $249.99 when it debuted in early spring - will have its price similarly gutted all the way down to $169.99 effective August 12th.
What remains to be seen, however, is whether or not these price cuts can propel lagging sales for these products into the holiday shopping season and beyond.