The almighty Apple has dropped the e-book bomb on e-reader applications for iOS forcing Amazon, Barnes & Noble, and Canada-based Kobo to alter in-app purchases in their applications.
All three companies have altered their apps to fall in line with Apple's new requirements regarding in-app subscriptions. Before the new agreement companies could put links in their apps sending users to an external site to sign up for subscriptions or make purchases and avoid paying Apple the required 30% cut of in app purchases. Now that this workaround is not allowed a number of small e-reader publishers have removed their apps or shut down. The bigger players have finally been forced to abide by the rules as well.
Current user's wont notice a huge difference in their respective apps, other than the fact they'll have to purchase all their content on external websites and then sync it to their iOS devices.
However, the change does create headaches for the likes of Amazon, Barnes & Nobles, and Kobo when trying to inform new customers how to sync their books to the companies' e-reader applications.
Aside from not having any links to an e-bookstore you can't even mention your Web site or explain to readers from within the app how to purchase books and get them onto the device. It's very simple to do, but some people downloading the app for the first time might not figure it out.- KOBO CEO Michael Serbinis