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  • RIM Responds to Rumors That it May Dump Wi-Fi PlayBook as a Result of Poor Sales


    It's been a rough year for Research in Motion (RIM). In addition to the BlackBerry maker struggling to compete against ubiquitous Android and iOS devices, the tablet market has been even less friendly to the Canadian-based company. On Monday, word broke that RIM is reportedly considering a discontinuation of its PlayBook touchscreen tablet.

    RBC Capital Markets Managing Director Mike Abramsky issued a note to investors this morning which "reiterated an OTR Global report that Research In Motion is possibly planning to stop production of the BlackBerry PlayBook’s Wi-Fi model ... The reasons for the discontinuation of the Wi-Fi edition, Abramsky states, could be related to a pullback in production, a move that would align channel inventory with slower than expected sell-through, in addition to RIM focusing on upcoming cellularly-connected PlayBook versions."
    RIM released its long-awaited, 7-inch tablet in April in North America, and has been making plans to sell it in other countries around the world. It retails for $499 for a model with 16 gigabytes of storage, $599 for a 32 GB version and $699 for 64 GB. That's the same price as Apple's iPad 2.
    Although some Apple fans are reveling in the PlayBook's apparent defeat following record sales and demand for both 1st and 2nd generation iPads, RIM is adamantly denying that its tablet aspirations are dead. "Rumors suggesting that the Wi-Fi version of the BlackBerry PlayBook is being discontinued are pure fiction. Over the past month, the PlayBook has launched in 16 additional markets around the world and further rollouts are planned for Southeast Asia, Western Europe and the Middle East in the coming weeks."

    Source: MSNBC
    This article was originally published in forum thread: RIM Responds to Rumors that it May Dump Wi-Fi PlayBook as a Result of Poor Sales started by Michael Essany View original post
    Comments 8 Comments
    1. RICO_'s Avatar
      RICO_ -
      Why would Apple fans be rejoicing in RIM's "defeat"? As long as THEIR precious Apple product works the way it is supposed to, I see no reason for them to be concerned with RIM in any way.
    1. alien mars18's Avatar
      alien mars18 -
      Quote Originally Posted by RICO_ View Post
      Why would Apple fans be rejoicing in RIM's "defeat"? As long as THEIR precious Apple product works the way it is supposed to, I see no reason for them to be concerned with RIM in any way.
      This sites comments often remind me of 1984. All they do is announce victories, hide the defeats, trick their own people (and themselves), and hope for the defeat of their enemies, no matter the method / reason.

      LONG LIVE OCEANIA!
    1. plcrules's Avatar
      plcrules -
      Quote Originally Posted by RICO_ View Post
      Why would Apple fans be rejoicing in RIM's "defeat"? As long as THEIR precious Apple product works the way it is supposed to, I see no reason for them to be concerned with RIM in any way.
      cuz then they can say the ipad is so good it put the playbook in retirement
    1. RICO_'s Avatar
      RICO_ -
      Quote Originally Posted by plcrules View Post
      cuz then they can say the ipad is so good it put the playbook in retirement
      Actually the numerous companies that Apple "borrows" its features from and pays royalties to and settles out of court with are so good that they put the playbook out.
    1. SwatPac's Avatar
      SwatPac -
      RIM blows anyways. Blackberrys have been slowly dying out for the past few years. I dont understand how any person can go out and buy a Blackberry with so many better options out there. Playbook was Rims last hope for survival, but they failed. Sorry Rim, at least you had your fun.

      R.I.P
      Research In Motion
    1. AKCHRIS's Avatar
      AKCHRIS -
      I'd have to Admit. Only BB I liked was the 9800 Series & their Storm; other than THAT...BBM was a GREAT Idea that set apart BB from All other OS. But...Now with iOS5 coming out with it's version of BBM, i don't See how RIM..will stay Afloat.
    1. Axecaster's Avatar
      Axecaster -
      Quote Originally Posted by SwatPac View Post
      RIM blows anyways. Blackberrys have been slowly dying out for the past few years. I dont understand how any person can go out and buy a Blackberry with so many better options out there. Playbook was Rims last hope for survival, but they failed. Sorry Rim, at least you had your fun.

      R.I.P
      Research In Motion
      Based on my observations, people still buy Blackberries because the devices are an understandable and known quantity. The other options are more confusing for the typical user.
    1. XenoSaber's Avatar
      XenoSaber -
      Quote Originally Posted by Axecaster View Post
      Based on my observations, people still buy Blackberries because the devices are an understandable and known quantity. The other options are more confusing for the typical user.
      Not true. We have some real turnips here and they are all moving to iPhones because the hate their blackberries.

      Die RIM, Die!! noRIP, it's all heavy labor in hell!