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  • Apple's Possible Entrance Into TV Market Could Boost Market Cap by $100 Billion



    Maynard Um of UBS Investment Research estimated in a report yesterday that if Apple were to enter the HDTV market it would raise their market capitalization by $100 billion.

    Um and UBS do not give a timeline for Apple to enter the HDTV market, but there view is "Apple is unlikely to enter the television set market without a core level of differentiation. We believe that differentiation will be its iTunes ecosystem and, in particular, its content."

    The problem with this differentiation is getting customers to pay for a television, and adopt the rather unfamiliar Apple TV, and iTunes intergration when it comes to television. People are creatures of habit, and unless the Apple TV's present some game changing innovations breaking into the market could prove difficult.

    Another hurdle for Apple is HDTV's typically sell with a 10-15% profit margin. This pales in comparison to Apple's usual product profit margin of 30-40%. While they do have the necessary cashflow to support a project like this, it won't be an overnight success like the iPhone, iPad, or iPod. The access point for consumers would likely be too expensive as well preventing rapid growth. As expensive as iPhones and iPads are, they still are available in more affordable configurations and pale in comparison to the price of a high-end LED or plasma television.

    Um further proposes is that Apple's Genius Bar could evolve into a Genius Squad much like Best Buy's Geek squad. They would be used to provide in home services like setting up Apple's wireless networking solutions, and if Apple's cloud based services take off, Apple based home automation services could be included as well. Plus setting up HDTVs if the rumors prove true.

    Um's vision is grounded in reality, and serves up some lofty ideas for the future of Apple products and services, but it appears to be educated speculation of a distant Apple dominated future where every part of our home is run through a Cupertino device.

    I can't wait for the day when I order my Apple servant-bot to get something out of my Apple branded fridge, via my iPhone. Welcome to Apple's consumer vision of Singularity.

    Source: CNET
    This article was originally published in forum thread: Apple's Possible Entrance Into TV Markey Could Boost Market Cap by $100 Billion started by Phillip Swanson View original post
    Comments 20 Comments
    1. exNavy's Avatar
      exNavy -
      Headline: "TV Markey"

      Is spell check really this difficult?
    1. cpiepr's Avatar
      cpiepr -
      Is basic editing that difficult?
    1. Quaddy's Avatar
      Quaddy -
      only showing markey marks movies? cult i know, but c'mon
    1. Simon's Avatar
      Simon -
      Is commenting on the story instead of the spelling really that difficult?
    1. ikesmasher's Avatar
      ikesmasher -
      Markey?
      I know this stuff happens..but still.
      Anyway, I think that apple for once could live with profit margins similar to normal companies.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by Simon View Post
      Is commenting on the story instead of the spelling really that difficult?
      It's not the constant spelling and grammar mistakes that annoy me the most. It's the fact that the mistakes are never corrected.
    1. Cowboy's Avatar
      Cowboy -
      Quote Originally Posted by feidhlim1986 View Post
      It's not the constant spelling and grammar mistakes that annoy me the most. It's the fact that the mistakes are never corrected.
      Well they are being corrected right now.
      Thanks for pointing it out everyone. Stuff happens we are all human please just report the errors instead of posting and ruining a news thread.

      Thanks,
      Modmyi Staff
    1. Simon's Avatar
      Simon -
      Should be all fixed now
    1. Stray's Avatar
      Stray -
      Finally back to the story?

      If Apple makes a TV sign me up
    1. Cowboy's Avatar
      Cowboy -
      Quote Originally Posted by Str4y View Post
      Finally back to the story?

      If Apple makes a TV sign me up
      I'll plus one to that. I'll take 2 need one for the bedroom as well
    1. NSXrebel's Avatar
      NSXrebel -
      Quote Originally Posted by exNavy View Post
      Headline: "TV Markey"

      Is spell check really this difficult?
      No kidding, these stories are so full of mistakes all the time.
    1. Stray's Avatar
      Stray -
      I think I might need on of these for my bathroom
    1. Cowboy's Avatar
      Cowboy -
      Ok that's enough please return to the topic discussion if you have a complaint pm the mods. We will handle what we can.

      Now please return to the news topic any other comments will be deleted and infractions and warnings will be given out
    1. unison999's Avatar
      unison999 -
      No way would I buy this from Apple.
      How many iTV sold? If people would not buy enough of iTV device right now when it is cheap, I do not see how suddenly it gets popular just because it gets integrated into TV and sells it for more than other HDTV.
    1. manickbarry's Avatar
      manickbarry -
      They would still have bigger profit margins because Apple stuff just costs more and they market they stuff very well so peeps just want to buy they stuff. I would consider buying one but only when my current set fails.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      I like being able to watch what I want, when I want, and use any device I want with my TV.
      I don't see the appeal of an Apple-made TV that will just be a Samsung or LG display wrapped in an over priced shiny case but have less features than every other TV.
    1. manickbarry's Avatar
      manickbarry -
      Quote Originally Posted by feidhlim1986 View Post
      I like being able to watch what I want, when I want, and use any device I want with my TV.
      I don't see the appeal of an Apple-made TV that will just be a Samsung or LG display wrapped in an over priced shiny case but have less features than every other TV.
      Valid point
    1. apprentice1192's Avatar
      apprentice1192 -
      Quote Originally Posted by feidhlim1986 View Post
      I like being able to watch what I want, when I want, and use any device I want with my TV.
      I don't see the appeal of an Apple-made TV that will just be a Samsung or LG display wrapped in an over priced shiny case but have less features than every other TV.
      Worte the words out of my mouth, hhaha, but its true and even if an Apple brand HDTV copmes out with same or more features of todays common HDTV's it will surelly cost way over $1,500 and thats the top a lot of consumers accept when buying a tv, if they manage to provied an awesome looking/working tv with a whole of features and great image quality that is affordable I would consider buying one. Until then I'll keep my vizio =D
    1. alexevo's Avatar
      alexevo -
      By a show of hands how many of you think Apple wants to really stick it to Samsung since Samsung is very popular in the TV market?

      :raises my hand:
    1. Donnutt's Avatar
      Donnutt -
      This would be awesome. I already use an Apple TV 2 almost every day. An integrated tv with Apple's attention to detail would be nothing short of amazing.