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  • AT&T "Maps" Out Lawsuit Against Verizon



    AT&T is taking Verizon to court. And even if you haven't heard why, there's a good chance you can suspect the impetus behind the suit filed.

    If you've seen Verizon's "There's a Map for That" commercials, you've probably noticed that AT&T's represented coverage area looks nothing like the coverage area AT&T says it provides. In fact, the commercial makes AT&T's coverage look so bad, that some commentators in the blogosphere saw this lawsuit coming probably before Verizon did.

    From Apple Insider:

    The "Map" advertisement displays two competing 3G coverage maps, in which the Verizon coverage area is clearly more widespread than AT&T's coverage area. The suit contains an AT&T commissioned survey of the ads which found that 53 percent of those asked interpreted the non-colored areas of the maps to be total gaps in coverage.
    With growing talk that Apple may drop exclusivity with AT&T next year and possibly team with Verizon to extend carrier options for Apple customers, the bad blood between AT&T and Verizon has been boiling like never before in recent weeks. The lawsuit obviously illustrates the intensity of the situation.

    Verizon has released a series of aggressive ads targeted toward AT&T and the iPhone specifically in conjunction with the release of Motorola's Droid phone on the Verizon network. The Droid is scheduled to be released November 6th, and is the first phone to carry Android version 2.0 along with a beta of Google Navigator. Verizon's "iDon't" ad directly compared the Droid to the iPhone, claiming that the Droid has superior features.
    Verizon is reacting to news of the lawsuit tonight saying only that AT&T's gripes are without merit and that "the ads in question clearly state that voice and data services are available outside 3G areas."

    AT&T spokesman Mark Siegel says "Verizon knows we're the leader in smartphones. This whole campaign is a response to that."

    The suit seeks a temporary restraining order and a injunction to stop Verizon from "disseminating misleading coverage maps" of AT&T's areas of cellular and data coverage. AT&T is also seeking damages in the suit.
    This article was originally published in forum thread: AT&T "Maps" Out Lawsuit Against Verizon started by Michael Essany View original post
    Comments 80 Comments
    1. ddonuts4's Avatar
      ddonuts4 -
      Quote Originally Posted by one1 View Post
      They're picking on us, They're picking on us, WHAAAAAAAAAAAAAAA Judge make them stop advertising their services whaaaaaaaaaaaa.
      yeah, that REALLY is a map of at&t's crappy coverage, isnt it?
    1. z3r01's Avatar
      z3r01 -
      and if u want a quick lawsuit, theres a ad for that
    1. ddonuts4's Avatar
      ddonuts4 -
      I looked it up, both these maps are legit! lol
    1. Ticko's Avatar
      Ticko -
      Hey...T-Mobile wins lol! they dont ever sue anyone!
    1. Truckerbear's Avatar
      Truckerbear -
      I'm here to tell you that map may not be exact but I have AT&T and most of my colleagues have Verizon and many times I have no signal and they do. Most always they have 3G and I don't.

      We just got 3G in Clarksville, TN I have a Clarksville address and no 3G. I have a 3G iPhone never get to use the 3G speed. So that map is more accurate then not.

      Let AT&T sue and if they lose maybe they will put up more 3G towers to improve their service.

      I had Sprint they were cheaper and better than AT&T. I have never had Verizon but if they get the iPhone I am dropping AT&T like a hot Potato. Even if Verizon has terrible customer service I experience Verizon cell signal with friends around me and that is all I care about.
    1. SourAppleFan's Avatar
      SourAppleFan -
      the commercial CLEARLY says 3G COVERAGE... nothing about voice or data services. Yes it does make them look bad, but again it says 3G coverage. I don't think AT&T has a strong case here.
    1. cypher7810's Avatar
      cypher7810 -
      The commercial clearly says 3g coverage. I use ATT and I will still be the first to admit that their 3g coverage is sparce and way worse than verizon. If they put Iphone on Verizon I will switch immediatly. ATT has no leg to stand on in this issue, they simply cant compete with Verizon on 3g coverage.
    1. ron4543's Avatar
      ron4543 -
      It's pretty sad to think about how AT&T wants to start rolling out the updated 3G network for use with the 3Gs iPhone while most of the country (area not population since I know most densely populated areas have 3G coverage) is without. I fully support Verizon in the commercial, all they are doing is stating facts, there is no slander or lying. If I drive 10 miles outside the city I live in (I work 90 miles away with no service at all) I lose my 3G. I honestly think that AT&T was the worst choice for Apple. If I could still use T-Mobile with all the functionality on my 3Gs I would've never left and transferred to AT&T. I will defend Apple to the end because I love my phone but I think they should drop the exclusivity ?sp? and go the way that RIM does, sales will increase and prices on plans and phones would most likely drop.
    1. southfrisco's Avatar
      southfrisco -
      Useless ads. Isn't this why we have TIVO and popup blocker?

      and BTW before someone says it, I understand why ads are made but I don't want to waste my time looking at them if I have the option not to.
    1. Channan's Avatar
      Channan -
      Quote Originally Posted by cypher7810 View Post
      The commercial clearly says 3g coverage. I use ATT and I will still be the first to admit that their 3g coverage is sparce and way worse than verizon. If they put Iphone on Verizon I will switch immediatly. ATT has no leg to stand on in this issue, they simply cant compete with Verizon on 3g coverage.
      No. You missed the point then. It's not about Verizon lying or being wrong. It's about them deceiving people. 53% of the people that saw the commercial thought the map showed all of AT&T's coverage, not just 3G. That means the majority of people don't even know what 3G is. They just know that they can call/text people, sometimes go on the Internet, and know it's sometimes faster in the city than way out in the country.
    1. thetoothfairy's Avatar
      thetoothfairy -
      I am going to say that At&t wouldn't be upset if this was not true. I have always been happy with At&t until this year in Florida. Being VERY honest here I am getting drop calls, drop calls, drop calls, static, static, static. Its just awful where I live down here. I called At&t and complained about their service down here and this month they did give me $30.00 off my bill (which was nice of them but had to complain twice before they did it) and they told me that there is a new tower being put up in Jan.

      However Verizons map does look much better and we all know they do have better coverage. But remember Verizon turned down the iPhone.
    1. n00neimp0rtant's Avatar
      n00neimp0rtant -
      Fact of the matter is, ALL of Verizon's phones are 3G. They have been using 3G for many many years now. But their 3G is about half the speed of AT&T's.

      And yes, AT&T is the leader in smartphones.
    1. Buddy17's Avatar
      Buddy17 -
      i'm a current ATT member, and HOPE that ATT loses this battle. It's such ******** that ATT advertises to be the leading cell phone company, and sole distributor for the iPhone, yet has such spotty 3G coverage. I'm so tired of leaving the city limits and automatically downgraded to Edge. They need to get their act together and get more 3g towers up, because this map is DEFINITELY NOT misrepresenting. It clearly says 3G coverage, not data coverage in general
    1. robbpell's Avatar
      robbpell -
      Agreed i wonder if in the lawsuit filled att put verizon tricked ppl cuz there to dumb to know what 3g is.
    1. sziklassy's Avatar
      sziklassy -
      All I have to say is I drive all over the western US this past summer with my iphone and with a friend's verizon phone and, based on the map in that ad, verizon doesn't even have the coverage they claim they have with 3G network.
    1. ifonemaniac's Avatar
      ifonemaniac -
      Piss off ATT, there's a lawsuit for that
    1. lkailburn's Avatar
      lkailburn -
      instead of spending money on the lawsuit, just add more 3g towers sheesh. i too get peeved at the spotty 3g coverage (colorado). not enough to ditch my iphone and go back to verizon. overal i rarely drop calls or have issues but i sure would love to have better 3g coverage!

      -Luke
    1. aperry's Avatar
      aperry -
      Quote Originally Posted by €hR!$ View Post
      No. You missed the point then. It's not about Verizon lying or being wrong. It's about them deceiving people. 53% of the people that saw the commercial thought the map showed all of AT&T's coverage, not just 3G. That means the majority of people don't even know what 3G is. They just know that they can call/text people, sometimes go on the Internet, and know it's sometimes faster in the city than way out in the country.
      Right right, I'd love to see the details of this completely fair and unbiased survey that AT&T sponsored with the sole intent of using it to sue Verizon. All this tells me is that they must have targeted illiterate people, because the map is accompanied by big words that state "3G coverage". I'm not exactly sure how else you can make this any clearer.

      You all who claim this map is deceptive shouldn't be owning mobile phones in the first place because if it's this easy to deceive you then you're clearly not capable of understanding the AT&T contract you agreed to when purchasing service.
    1. ultimatexpka's Avatar
      ultimatexpka -
      Take a look at the REAL att's coverage
      AT&T Coverage Viewer

      And the REAL Verizon Coverage
      Coverage Locator - Verizon Wireless
    1. joncav2222's Avatar
      joncav2222 -
      i was actually in the commercial with the guy walking and the spikey haired guy looking like a tard...and they surprisingly put that ad out within 2 weeks of it being filmed..ive never seen a commercial out that quick that ive been in..they really wanted to get at att!