In a ploy to sell more subscriptions, the New York Post has blocked all iPad access via Safari to its website. A recent report from paidContent.org gives a insight on the situation.
According to thorough tests, the New York Post has blocked all connection to any part of its website via Safari. Even the front page is inaccessible. This move was made to have people re-direct their viewing of the New York Post to the official application. With this captive audience, subscribers will have to pay for subscriptions. The subscription plans are the following:
- $39.99/six months
Unlike companies such as the New York Times or the Wall Street Journal, who offer limited access via Safari, the New York Post restricted all access forcing users to have to use the official application. Oddly enough, this issue has only been seen within the Safari web browser on the iPad as applications like Opera and Skyfire have not run into this problem.
Will this move drive other news companies to do the same? I'm sure many would agree that this move could possibly shrink their mobile viewing substantially.