Indie Record Label Numero Opts-out of iTunes Match
There may be a dark cloud on the horizon for Apple’s new iTunes Match service. The Numero Group, an indie record label best know for reissuing soul and R&B oldies but goodies, has decided that it’s in there best interest to opt-out of Apple’s forthcoming iTunes Match service.
According to the Numero Group’s
website, “we feel that a great risk is being taken by Apple and the major labels that have accepted the terms of this new product wholesale with not a thought beyond the 150M those so-called “big four” will probably divide and pay to their top executives. By that, we mean that laws that protect compositions and copyrights for songs are, more or less, being trampled under these agreements.”
They sum it up by stating, “With that in mind, we have declined Apple’s invitation to iCloud.”
Although the “big four” record labels represent the lion’s share of the music industry, they by no means, represent all of the good music that’s out there. Indie record labels may not be well served by Apple’s iTunes Match service if they aren’t compensated fairly through royalty payments. Most musicians by and large, have a difficult time making a living with their music alone, despite what most people think.
Some worry that iTunes Match is nothing more than a way to legitimize piracy. The money collected through yearly fees of $25 per iTunes account, will hardly generate enough income to properly compensate an artist whose music is being matched and not purchased. Numero bluntly states, “we feel that Apple’s pittance is an insult.”
Apple currently has all of the major record labels all on board and when iTunes Match launches in the fall, it’s sure to be a huge success. However, with Numero opting out, more indie record labels may follow suit and music lovers may have no recourse but to actually purchase music and not match it with iTunes. This may simply be the tip of the iceberg when it comes to matching indie songs. Only time will tell, but we should learn more as we get closer to the launch date of iTunes Match.