Apple Back to School Promo May Be All About The Gift Cards
Although it isn't yet crystal clear what Apple has planned for Wednesday, a day about which there have been no shortage of possible product and promotion launch rumors, we're hearing more and more rumblings about the prospect of tomorrow bringing with it the start of this year's "Back to School" promotion.
Of course, there's already mixed feelings among some Apple fans regarding what is rumored to be on the table for this year's promotion. Unfortunately, one of my Apple retail store contacts says that "it" is definitely happening. If so, gone are the days of a free iPod touch with the purchase of a new Mac. Instead, we're hearing the same thing our friends around the tech blogosphere have heard. If tomorrow does, in fact, bring the start of Back to School, it will be a gift card giveaway bonanza.
As we understand it, Apple will be giving away a $100 iTunes gift card with every purchase of a new Mac. Although some will likely be pleased - and others disappointed - with this change in tradition, a larger question is begging to be asked: why isn't Apple trying to rid its current iPod touch inventory if an early fall release is on tap for new iDevices, including, naturally, the iPhone and, per tradition, the iPod touch?
I'm not exactly sold on the prospect of Apple exclusively focusing on the gift card giveaway with this year's promotion. We've heard from too many sources that the gift card approach is happening to totally disregard it. But it would seem more likely that the gift cards just collectively represent one aspect of this year's special Back to School offers.
What would you rather have: a new iPod touch or a $100 iTunes gift card?